Caitlyn Greve, Digital Co-Ordinator at Sauce Advertising, says if you’re a marketing decision-maker, you need to hear this: brands aren’t just losing clicks, they’re losing eligibility. As we all know, online search doesn’t work like it used to. Discovery is becoming increasingly local and context-aware, and that means your marketing mix needs to be managed […]
According to new data from consumer insights agency KLA using YouGov Profiles+ data, among South African internet users, 62% stream games and 61% download games. A further 49% actively play games online, placing gaming firmly alongside the most common internet activities. These are not fringe numbers, they reflect a mainstream shift in how South Africans […]
This year’s New Gen Trends in Marketing and Tech Conference is sponsored by Blue Robot. Kyle Oosthuizen, Chief Executive Officer at Blue Robot, discusses the company’s partnership with New Gen, why gamification is an effective marketing tool and how brands can truly connect with their customers. Modern Marketing is a proud media partner of the […]