Studies in psychology and consumer behaviour consistently tell us that emotionally charged experiences are remembered vividly. Purely functional ones? Vicki Scheffel, Founder and Creative Director of GeSkenk, doubts many of us can even recall one of them, which honestly should concern more businesses than it currently does. Why? Because companies are spending significant amounts of […]
Bradly Howland, CEO, Alkemi Collective and President of the Public Relations Institute of Southern Africa (PRISA), says one of his team leads submitted a first draft of a client strategy document in under two hours. It was polished, well-structured, and covered all the expected ground. It was also, on closer reading, almost entirely generic. The […]
Darren Morris, CEO of Lucky Hustle, says half the room thinks AI is coming for everyone’s jobs. The other half thinks it can magically do everyone’s jobs. Both sides are missing the point: AI is not the threat; unoriginal thinking is. AI Adoption Is No Longer The Debate The South African industry is already deep […]
Jacques Burger, CEO at The Up&Up Group, says as creative industry leaders, we like to believe we are in the business of rational persuasion. We talk about being data-led, insight-driven and optimised. We measure what works and we defend what we can prove. We build cases, not just campaigns. And yet, quietly, often uncomfortably, we […]
Leslie Adams, Sales Director at Reach Africa, says Connected TV (CTV) receives just 7% of total media budgets, despite delivering a knockout punch on returns (30% higher ROI according to Analytics Partners). The question worth asking is why, because CTV is not new anymore, and the evidence is strong. Audiences have already made the move, […]
Xoliswa Mkize, Senior Client Success Manager at Humanz, says working on fintech influencer campaigns across Cameroon, Côte d’Ivoire, Uganda, and Zambia has reinforced a simple but critical lesson: influencer marketing across African markets does not scale through duplication, it scales through precision. Pan-African marketing strategies are often built on the assumption that Africa can be […]