When AI can create anything, what should automotive brands create? Darren Morris, CEO of Lucky Hustle, writes that for an industry that has spent decades perfecting the art of making cars look desirable, the arrival of generative AI presents an interesting challenge. What happens when the ability to produce beautiful automotive imagery is no longer […]
Successful businesses understand that marketing is about more than attracting customers, it is about creating assets that generate long-term value. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Dirk Swanepoel, head of Commercial and Mergers & Acquisitions (M&A) and Aletia Oberholster, head of the intellectual property team at Barnard […]
AI is moving far beyond writing copy and generating images. It is becoming a powerful marketing engine capable of researching markets, uncovering customer insights, developing strategy, creating campaigns, producing images and video, personalising content and automating marketing workflows. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Gerald Yapp, […]
Richard Cramer, Loyalty Director, Achievement Awards Group, asks what makes a loyalty programme stand out? Loyalty programmes are not new to customers. They have become a familiar and even ubiquitous part of life, expanding and proliferating steadily across categories and industries. Grocery stores, airlines, medical aids, beauty salons, the local pizzeria, they all have loyalty […]
Leslie Adams, Sales Director at Reach Africa, writes that advertisers are planning TV for a consumer that no longer exists. Audiences are moving freely between broadcast, streaming, online video and gaming on the same TV, yet advertisers are still playing catch-up up with their planning. Switch on the TV at home and you could end […]
Koketso Masisi, Executive Creative Director at Retroviral, spoke to Modern Marketing about her journey into creative leadership, building inclusive teams, creating opportunities for women of colour and why women needed to be brave enough to make themselves visible. Masisi was appointed as Retroviral’s first Executive Creative Director, a milestone that reflected her progression from a […]
According to Casey Mantle, Head of Digital at Special Effects Media & member of the IAB South Africa Influencer Marketing Committee, for years, the influencer marketing industry has treated disclosure as a small piece of campaign administration. Add ‘#ad’ to the caption. Select the paid partnership label. Put the required wording into the creator brief. […]
Experience the latest trends in signage, displays, visual communication, print and production technologies, digital experience and engagement retail, as well as shopper marketing, at the Modern Marketing Expo 2026, where brands build momentum. The event is taking place 8-10 September (Tuesday, Wednesday and Thursday) at the Gallagher Convention Centre, Johannesburg. This is Africa’s focused marketing […]