According to Kevin Gibson, account director at Vizeum South Africa (a division of Dentsu Aegis Network) now that Lockdown Level 2 is well underway in South Africa, agency employees have had the opportunity to experience a long period of Working From Home (WFH). This was a concept previously relegated to freelancers and those who work with remote/overseas companies […]
Quinton Luck, Managing Director Saatchi & Saatchi South Africa, shares five valuable principles that have worked well for him in leading the agency. As someone who has been a member of the National Sea Rescue Institute (NSRI), he likens leading a company to correctly launching a boat. I was selected to be part of the […]
Kantar’s BrandZ™ Top 30 Most Valuable South African Brands Ranking is commissioned by WPP, and the valuation behind it was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 15th year. First National Bank (FNB) […]
According to Ad Operations Lead at OLE Connect Cape Town, Daniel Schmidt, there are ways to get smarter about your tracking that can be implemented with the objective of real growth. Remarketing and retargeting are popular buzzwords in the industry, but the truth about remarketing campaigns is that most are simply inefficient. We have all […]
According to Nishal Nair, Managing Director within the Resources Practice at Accenture in Africa, fuel forecourt retailers or convenience shops are highly vulnerable to disruption. Although their operations have always provided a convenience-driven competitive advantage, they now have a lot more to grapple with. South African consumers are more tech-savvy and time-strapped, demanding greater relevance […]
The series of three CorelDRAW workshops will be delivered by Mo Jogie, Design and Strategy Director at MSD, who is a CorelDRAW Master. Each in-depth workshop will be two hours in length. You can pick which sessions you would prefer to do, or you can do all three. Jogie has immense knowledge and will answer all […]
Modern Marketing LIVE and Mo Jogie, Design and Strategy Director at MSD, hosted the online Adobe Creative Cloud 2020 Power Half Hour online on 20 August. The session focused on how users can bring their ideas to life with Adobe applications for video editing, visual effects, animation and more. Adobe Premiere Rush Premiere Pro works seamlessly […]
In our exclusive Modern Marketing Industry Interview series, Deputy Managing Director of HK Strategies, Lerato Songelwa, discusses how her 13-year long career in Public Relations (PR) has been hard work, but very fulfilling as she sees different brands reaching their goals and re-aligning their purpose. Getting into PR Songelwa mentioned that she was very fortunate […]
According to Mica Townsend, Business Development Manager at 10X Investments, the social media and online review culture has grown into a movement of significant influence, and consumers are becoming increasingly reliant on online ratings, reviews and customer feedback to make decisions. The convention of taking the opinions of complete strangers as gospel truth is potentially […]
Saskia Schuldig, PR Officer at 1-grid, and 1-grid CEO, Thomas Vollrath, share tips on how you can differentiate yourself through offering an exceptional customer experience. Understand who the customer is To provide solutions to your customers, you need to understand them and their businesses. Take the time to learn about the business, the industry and […]