According to Nonhlanhla Koza, Business Partner at Oliver South Africa, just as businesses are no longer just selling products, or differentiating on price, customers are no longer buying products or solutions; instead, they are buying experiences or expertise. They are looking for service providers and suppliers that can pay attention to (and fix) the pain […]
At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be entertained and offered value beyond a social media post. In essence, consumers today want to immerse themselves, with ease, in what you, as a brand, have to say. Virtual and augmented reality (VR and AR) is fast […]
A free Modern Marketing Live Adobe Creative Cloud 2020 Power Half Hour will be held online on 20 August 2020 at 11am. It is jam-packed with nuggets for all levels of users and will be delivered by Mo Jogie, Design and Strategy Director at MSD, who is an Adobe Certified Expert, Instructor, Community Professional and […]
Colop Marking Solutions SA has announced that the new e-mark create, which is ideal as a personalisation and marketing tool, is now available in South Africa. The palm-sized mobile printer, suitable for creatives, makes printing in colour directly on any absorbent surface possible, with just a simple sideways swipe of the device. All kinds of […]
It is a really hard time. There is a sense of perpetual anxiety – for the people we love, our businesses, and for the people around us. It has become part of our daily lives, for who knows how long, and the unknown is a difficult place to navigate. Lauren Vickery, Marketing Director, Sage Africa […]
Our Modern Marketing Digital TrendCamp video features Wayne Flemming, CEO and co-founder of Brandtruth//DGTL, who talks about re-imagining retail and ways to create a personalised shopping experience. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of […]
According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]
The #LightSAred movement has been acknowledged by Nathi Mthethwa, Minister of Sport, Arts and Culture. The movement was established to help the technical production and live events industry, which is in severe financial distress following five months of lockdown and has, to date, received no assistance from the Government. On 5 August, the industry joined forces […]
As part of its exclusive industry interview series, Modern Marketing spoke with Tseliso Rangaka, Chief Creative Officer (CCO) of FCB Joburg and Hellocomputer, who has been in the adverting and marketing industry for over 21 years. He discusses South African creatives finding their voices again and telling their stories through advertising, and the pace of […]
The South African technical production and live events industry, under the LightSARed movement on 5 August 2020 from 18:00–20:00, will light various parts of South Africa red under the hashtag #LightSAred to highlight the implications the lockdown has had on the industry after five months of no work or income. The #LightSAred campaign will see […]