Kim Taylor, Head of Collide, a Creative Business Unit of Eclipse Communications, mentioned that while some physical events will take place towards the end of 2020 and beyond, the benefits of virtual or hybrid events cannot be ignored, both now and in the future. The Covid-19 pandemic upended the global business landscape in a matter […]
Edward Herridge, Finishing Artist at Grey Advertising, states that design must attract attention in order to expand the legend (brand) of an agency’s clients. Now is the time of the emerging new normal, new patterns and increased chaos. Now is the time to allow the designer to expand. This is important since the product of […]
As consumers are thrust into a more digital lifestyle by the restrictions put in place to curb the pandemic, TAPTAP Digital announced its Sonata Audiences technology to provide brands with critical insights about new patterns of behaviour continuing to emerge. To implement an effective, value-added communication strategy that keeps up with the evolving needs of consumers […]
Kristen McCormick, Content Marketing Manager at WordStream, states that you could be offering the best new product or service around, but if you don’t promote it properly, you are likely to miss out on opportunities or even end up losing money down the line. The best way to digitally promote your new product or service will […]
South African exhibition, events and display company, Scan Display, was commissioned by the Western Cape Department of Health to transform four exhibition halls at the Cape Town International Convention Centre (CTICC) into four separate recovery wards for the temporary Covid-19 hospital. Although building a temporary hospital was not something the Scan Display team had done […]
According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs the assistance of various communication channels, especially a PR agency that understands the company’s industry. The importance of creating a favourable impression is hard to overstate in all walks of life, […]
Nedbank IMC media partner, Modern Marketing, virtually attended the 2020 Nedbank IMC Conference, which took place on 24 July 2020 under the theme #MarketingWorks. Pepe Marais, co-founder and Group COO of Joe Public United, was the Master of Ceremonies. Marais said that industry players should focus on what they can control, such as: creative product, quality, […]
The Modern Marketing expo, co-located with Sign Africa, FESPA Africa and Africa Print expos, and scheduled for 9-11 September 2020 at Gallagher Convention Centre in South Africa, will be postponed to 2021. This decision was taken due to the current pandemic, restrictions on international travel, and the event industry being closed at the moment in […]
Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]
According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]