After the success of the Modern Marketing Expo, held from 13-15 September at Gallagher Convention Centre, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. The expo, which was co-located with Sign Africa, FESPA Africa, Africa Print and Graphics Print & Sign, [...]
The Redbox Magnetic Display is an innovative exhibiting solution, and is composed of 100% recyclable cardboard. The reliable cardboard displays are quick to assemble for Point of Purchase purposes. Tygan Digital, which is an exclusive Redbox agent in Southern Africa, will exhibit the Magnetic Display at the Modern Marketing Johannesburg Expo, taking place 13-15 September […]
According to Peter Verster-Cohen and Rob McCulloch of The Video Cartel, embracing video marketing in a strategic and tailored manner will not only yield significant return on investment (ROI), but also ensure that brands stay relevant and thrive in this visually driven landscape. Video has emerged as the powerhouse for brands seeking to captivate audiences […]
Montserrat Petit, writing for drupa, is the founder and managing director of the Barcelona-based marketing agency MOND Marketing On Demand. She writes that in today’s world, we are constantly bombarded with all kinds of information in all possible formats, shapes, colours and sounds. Our brains receive thousands of messages every day and are constantly switching […]
Koo Govender, CEO at Publicis Groupe Africa, says that she want us all to take a long, hard look in the mirror as an industry, and ask the question: are we truly honouring the cultural and historical days of significance? Women’s Month is once again gaining incredible traction in South Africa and consumers are being […]
Four of South Africa’s prominent businesswomen share their best advice for female professionals this Women’s Month. Accept The Fact That The Journey Will Have Its Ups And Downs According to Veronica Moleele, CEO of Penquin Marketing Agency, accepting the fact that success is not linear is vital. ‘I had a period earlier this year where […]
The Modern Marketing Expo is an opportunity to meet with industry-leading companies that will showcase their latest branding, marketing, graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and other solutions. The event will be held from 13-15 September 2023 at Gallagher Convention Centre. Speak to product experts on how to best […]
Rob Garden, Strategy and Communications Director at Levergy, discusses how passionate purpose can forge powerful connections, using Nedbank’s new content piece, titled #Run4Avos, as an example. We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music […]
Promotional and corporate gifts are a great way to get your brand name across. They are a cost effective gift for your customers, or prospective customers, and will keep you top of mind. They can also build brand loyalty. According to Barron, ‘unlike a fleeting print advert or social media campaign, branded merchandise has longevity […]
Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, says that when it comes to outdoor media, both static out of home (OOH) or digital out of home (DOOH) media can both play a role in your media strategy. Within media circles, you often notice that the average ‘water cooler’ conversation grows somewhat vehement when it comes […]