Screenline has updated their website and announced that they are now an essential supplier service. Screenline is assisting during the Covid-19 crisis by offering related signage and Personal Protection Equipment (PPE) for businesses. Screenline is supporting businesses in getting their message across while protecting their valued staff and clientele with their range of products. The […]
According to John Davenport, Chief Creative Officer at Havas Southern Africa, one of the main reasons that brands will be tempted to stay silent is because they are scared of saying the wrong thing. And this is indeed a risk, but it is one that is relatively easily avoided. To state the very obvious, our […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]
Using the TRIGA Go System, numerous innovative solutions can be devised to stay safe during the Covid-19 pandemic, with a rage of applications. Mobile Clinic/Testing Station These portable booths can be erected without tools in an extremely short space of time. Consisting of a modular aluminium frame structure and printed textile panels, these lightweight TRIGA […]
Vantage Digital, together with Face First Media, Outsmart, SB Outdoor, Go Big Media, Ad Outpost, Kenna Media, Black Media, Jinja Outdoor, Mamela Media, Absolute Outdoor, Mhambi Properties, Rivoni Advertising and Lerfam Media launched a series of billboards that communicate COVID-19 media awareness messages to the masses. Over 2500 square meters were printed for this campaign. […]
Adequate hand hygiene is an important measure to maintain a healthier environment or workplace especially during the COVID-19 pandemic. The newly introduced elbow action disinfection stand is made to hold up different sized pump-action sanitiser bottles. It comprises of an adjusting knob to fit the small size. The stand comes with a poster frame that […]
Kristen McCormick, content marketing manager at ThriveHive, states in her report on Wordstream, that the COVID-19 pandemic is causing so many shifts, it’s more important than ever for agencies to have visibility into the larger pay-per-click (PPC) and digital marketing landscape. This year, they opened the survey up to even more agencies for even stronger […]
Alan Jope, CEO of Unilever, warns about the dangers of ‘woke washing’ in advertising. Woke washing is beginning to infect our industry. It’s polluting purpose, and it’s putting in peril the very thing which offers us the opportunity to help tackle many of the world’s issues. What’s more, it threatens to further destroy trust in […]
Our Modern Marketing Digital Trendcamp features Michelle Cave, Founder and Director of Brandfundi, whose video tackles whether or not brands should be generating non COVID-19 related content amid the pandemic. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]
Our Modern Marketing Digital Trendcamp features Preetesh Sewraj, new CEO of the Loeries, whose video focuses on creating positive change in the creative industry, especially during the COVID-19. The video is below and is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 […]