Our Modern Marketing Digital Trendcamp features Kirsty Dugmore, Chief Growth Officer at SugaSpice, whose video highlights the difference between brand differentiation and brand distinctiveness. The video is below and also live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of […]
Due to the nature of their production facility, SG Branding are producing face masks as an essential service during Lockdown. The Face Masks are available in plain black/white or printed. They have a variety of patterns to choose from, or customers can get Face Masks custom printed with their own design/logo. The 100% Polyester Face Masks come standard with […]
According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working from home or the office, customers expect them to keep their data secure at all […]
Charlotte Fafa MacAuley, digital campaign manager at Dentsu Aegis Network Ghana, says: a ‘like’ on social media feeds the internal vanity monster, hiding in the insecure recesses of self, and delivers an infusion of dopamine that boosts confidence and adds a little excitement to an otherwise dull day. In 2017, the internet served up a popular […]
According to Billy Lascaris of Matriarch, positivity feeds positivity and good news drives sentiment, creating jobs and stimulating growth. Corporate Social Responsibility/Investment (CSI) is an opportunity for companies to include their socio responsible attitude and actions in brand and product communication. Broad stakeholder value replaces narrow shareholder interest. A responsible attitude towards society and the […]
JanDirk Engelbrecht, Managing Director at Everlytic, states that while consumers are already feeling the economic pain induced by COVID-19, their day to day needs are unlikely to change much. However, for marketers, the brand conversations and value propositions placed before them must be adjusted and tailored. By leveraging smart digital messaging tools and data-driven insights […]
According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]
Your Branding Partner (YBP) has received official permits to remain open during the lockdown period to locally manufacture non-medical, non-surgical and re-usable fabric face masks in the hope of combatting the spread of the Coronavirus. The face masks are manufactured by the company itself, their local churches, communities and micro business. They closely monitor all […]
According to Dr Sibongile Vilakazi of Kantar SA, there’s no better time than the COVID-19 pandemic for brands to show the utmost empathy. The COVID-19 pandemic is dubbed the greatest global crisis since World War II. It has threatened our existence when we least expected it. Progressive business leaders were still thinking and talking about […]
Sean Sullivan, Associate Media Consultant at The MediaShop, drives home some key ideas on leading a team through a lockdown. Remote work does not make a remote team. To really help our teams to rise to the top and bring out the best in each other, we need to adopt new ways of thinking and […]