Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]
Our Modern Marketing Digital Trendcamp features Vusumuzi Khoza, Senior Copywriter at FCB Joburg, whose video addresses how great ideas could get lost in translation due to the challenge of the representation of African languages in advertising. The video is below and also live on our YouTube channel – don’t forget to subscribe to the channel for more videos on […]
Our Modern Marketing Digital Trendcamp features Anne Dolinscheck, Founder and Chief Strategist at Nfluential, whose video focuses on a survey conducted about the rise of social media usage during the lockdown in South Africa. Watch the video below for more clarity on this infographic: The video is also live on our YouTube channel – don’t forget to subscribe to the […]
Shaleen Wohrnitz, Brand Building SA owner, encourages businesses to promote more, increase their reach, and individuals to live their lives to the fullest and show those around them how to expand in spite of adversity. To all the lionesses out there: be careful, not because of a virus, but becoming smaller and smaller. This is […]
Our Modern Marketing Digital Trendcamp features Gilbert Kumpukwe, Head of Performance and Strategy at Version Eight Media, whose video focuses on Ecommerce – Brands Selling Online. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]
The Brand Cartel is offering to help businesses upload the COVID-19 banner for free. This comes after the government announced a new order for all websites ending in .za Domain Name Authority to include a link to the official COVID-19 resource portal for South Africa. This initiative aims to help all small businesses during this trying time, […]
Bluegrass Digital CEO Nick Durrant states that continuous integration prevents bigger problems later. Building apps is incredibly complex and getting it right is a fine art. To stay ahead of the competition, business owners need to use the right development tools that will keep them on track and support their development processes in a meaningful […]
Pieter De Villiers, pre-sales engineer, Inovo, says that to engage with millennials, brands must weave seamless experiences across digital platforms and multiple channels. Millennials want simplicity and authenticity when it comes to brand interaction and engagement. They are the generation that will do their banking on their mobile device while they wait in the queue […]
According to Natalie Pool, Head of Social at VMLY&R South Africa, content in the time of Corona is a minefield. Social distancing doesn’t mean you have to become anti-social. If anything, brands should be more social than ever before. But it’s how they do it, that counts. Don’t be flippant. Don’t be gimmicky. Don’t take advantage […]
Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]