Google quietly announced the phasing out of the manner in which it collects, stores and sells consumer information gathered by its super-dominant Chrome browser. According to Geoff Cohen, partner at DYDX, in theory, this is a win for consumers. ‘It can’t really be argued that removing weaponised data from the hands of increasingly intrusive, unequally regulated, […]
Wynand Smit, CEO Inovo, says organisations must first conduct an honest assessment of their existing self-service offerings and how effectively these are meeting customer expectations. The reality is that when it comes to self-service, most South African businesses do not fulfil even the most basic customer demands. This is where analytics become crucial to understand […]
The Event Greening Forum (EGF) hosted free event greening training in Johannesburg, Cape Town and Durban from 17-21 January 2020 in association with Meetings Africa and Africa’s Travel Indaba exhibitor briefings. The training was sponsored by South African National Convention Bureau as part of their strategy to promote sustainable event practices within the local Meetings, […]
Zubeida Goolam, Co-Founder and Creative Partner at Brandtruth//DGTL, explains that the digital and social media marketing landscape is in constant flux because of software updates, changes to platforms and new ways of consuming content. The key is to keep improving the experience for consumers, to know where they are going next and to be there […]
Loeries is calling on the brand communication industry to create work that changes things and makes a difference and then submit their entries for the Loeries 2020 awards. The deadline is 11 May 2020. Loeries COO Suzie Bowling said that people don’t realise the incredible power creative minds have to impact real change that can […]
Brands should not forget about the ability of radio station presenters and DJs to help them connect with customers and drive interest in their products and services among consumers, states Charlie Wannell, Head of Marketing at Mediamark. Here are some reasons why activations that tap into the influence of radio personalities work so well: Radio […]
Bluegrass Digital CEO Nick Durrant says digital marketing should always start with an audit – it could benefit any business aiming to increase its online presence. Through strategic planning and implementation, an audit should lead to increased online sales conversions and offer a higher ROI on marketing spend. Companies can become more profitable through website […]
A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large. Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now […]
Richard Lord, Media and Operations Director, Meta Media, says everyone wants to know what 2020 has in store for those in media and advertising. He focuses on the continued growth and movement of audiences to online video streaming. The pace of on-demand video continues unabated. We have a new entrant into the marketplace: Apple TV+. […]
According to HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch. These are the two most important things marketers should remember about influencer marketing. Influencer marketing is not a one-size-fits-all channel. It succeeds in myriad […]