Rob Anderson, CEO and Founder of Brand Hubb, talks about a new decade – with it comes a new mindset to start shifting to customer-led marketing growth. Why? To put it simply, push marketing is losing relevancy fast, especially when consumers are being served hundreds of advertising messages by brands daily. We find ourselves in […]
Lisa Smith from Wordstream looks at the best marketing strategies for 2020. Personalise marketing messages Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalise every single message in 2020 by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment. ‘Only very few brands execute a personalised […]
When you own a franchise or are the exclusive licence holder for a brand in a territory, you inevitably understand the importance of marketing to drive sales, but often miss the critical role it plays in brand building. Long term, you need a strong brand to build a franchise. This is according to Marketing Consultant […]
Ira Somers, writing for Massivit 3D, discusses retail advertising trends. The first is Retail As A Service (RaaS). What do Google Apps, Facebook, and Dropbox have in common? They’re all examples of Software as a Service (SaaS). Just as SaaS has seen software companies host and licence out their product for a specified period, RaaS similarly provides […]
Wayne Flemming, Founder and Managing Partner of Brandtruth//DGTL says that in the very near future, we will look back and see the J Curve of growth inspired by the rapid development of technology. Already experienced daily in Augmented Reality apps such as Snapchat or games like Pokemon Go and Ingress, cyberspace is increasingly merging with […]
Derek Cikes, Commercial Director at payment fintech Payflex, says South Africans have become obsessed with promotions, with 30% of the total volume of FMCG products in South Africa in 2018 sold at a discounted price, up from 27% in 2017. A recent Nielsen survey shows that South Africans are the third most discount obsessed shoppers […]
Charne O’Haughey, Social Specialist at Reprise Digital South Africa enquires how marketers and businesses are connecting with target audiences in 2020, given that there is an already large flock to social platforms. She also discusses social media trends for this year. It’s clear that social media has become an integral part of people’s lives, forming […]
You can now keep up to date with industry trends via the newly launched Modern Marketing News weekly top stories newsletter on WhatsApp. Start receiving the top five stories on WhatsApp in two easy steps with this free service. Step 1: add Sign Africa News as a contact on your cellphone, local: 072 633 1027; international: […]
Nick Durrant, CEO at Bluegrass Digital, states that mobile apps are reshaping all industries and business leaders need to quickly adopt the latest mobile app trends in order to succeed in 2020. It is also critical for businesses to integrate the latest mobile app development technologies to reach a wider target audience and more importantly, […]
Judith Middleton, CEO of DUO Marketing + Communications, says that for those planning their marketing tactics with the next generation in mind, both Generation Y (millennials) and Z trust editorial content (68% of respondents in both cases) and view earned content as their fourth and third most trusted advertising format respectively. In a recent online […]