According to Jos Caelers, CEO of Engagement Factory, consumers don’t like hearing your adverts, so they stream music. They don’t like seeing commercials, so they get Netflix. And let’s not even address the adblocker you’re probably using right now. We as marketers and businesses are losing control over our marketing materials, and as a result, […]
We’ve compiled a list of our most popular articles of 2019, including award shows, launches, thought-provoking campaigns, opinion pieces and reports that gave great insight into the industry. January February March April May June July August September October November December
According to Chris Day, Managing Director of Moving Tactics, the trends that they have predicted over the last few years have become the norm and they work exceedingly well. It is essential that the basic building blocks are in place on which to build a value-add system that has the capability to accommodate the digital […]
According to Natalie Pool, Head of Content at VMLY&R South Africa, content writing and now more specifically the burgeoning field of user experience (UX) writing is not like conceptual copywriting. We are not trying to outsmart our audience or make them wonder if they should change their mind. As content designers, we are here to […]
Allison Day, digital marketing associate at WordStream, gives tips on how to get your Google Ads ready for 2020 and says that you should always aim for a high Quality Score. This improves your ads’ chances of being shown and decreases the amount you’ll need to bid on them. A high-performing Google Ads account that […]
To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and marketing working together, there continues to be a great divide between these departments. And yet […]
Federico de Nardis, GroupM Sub Saharan Africa CEO, says ‘The Great Disruption’ is here and these are dangerous days for advertisers, at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and Netflix on the other have structurally undermined a century-old economic model: the […]
Jainita Khatri, Managing Director, Prana Business Consulting, discusses six ways in which 2019’s marketing trends have prepared us for 2020. 1. ‘Effectiveness wins the battle over efficiency.’ – Sarah Vizard They sound interchangeable but the definition of effectiveness is the degree to which something is successful in producing the desired result. The meaning of efficiency […]
According to Derek Cikes, Commercial Director at payment fintech Payflex, consumer demands for a frictionless, personalised experience that caters for their lifestyle needs are set to drive online retail trends in 2020. The result is a focus on creating a customised experience that supports and enhances shopping in the virtual environment, facilitating the buying journey. […]
According to Ashleigh Wainstein, director of martech firm, Social Places, new tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. She discusses seven key trends that will define digital marketing in 2020. 1. Data visualisation will become even more important, particularly the consolidation of all marketing and operational touchpoints […]