The challenge of channel allocation is often exacerbated for smaller clients because they can often only afford to run marketing tests in selected channels and only on a small portion of inventory available within those channels, states Raymond Smit, Head of Paid Search at Reprise Digital South Africa. Advertisers are spoilt for choice when it […]
Fuelled by technological innovation, there are multiple new ways for brands to communicate and interact with consumers. Every consumer experience has the potential to change their attitude and behaviour towards your brand and yet budgets and resources simply cannot cover all touchpoints. This means it is more important than ever to pinpoint the moments that […]
The festive period from Black Friday to Boxing Day is when big brands pull out all the stops to reach into consumers’ hearts and tug on their purse strings. Brands are all saying the same thing, as loudly as possible: ‘spend your money here’ Justine Drake, Content Editor at John Brown and Editor of Fresh Living magazine, and […]
Richard Mullins, Managing Director for Europe, Middle East and Africa at Acceleration, says with the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else. What motivates them is not how much they love the brand of a retailer, service […]
Let’s first go back in time to the late 1700’s/early 1800’s, where the first Industrial Revolution brought us advances in textile manufacturing and the innovation of the steam train. A few decades later into the end of the 18th century, we entered the second Industrial Revolution that introduced steel production, the automobile and electricity, says Claire […]
According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth. Analytics are the competitive […]
Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to address several of the GRC challenges they face by automating mundane reporting tasks and providing a […]
Marketing directors know the drill: every three to five years, they start a formal tender process to choose new marketing service providers. Often, they do so under the watch of an internal procurement team that is under massive pressure, due to a lack of both resources and insight, stated Angelika Kempe, Executive Consultant at AdOps. […]
According to Zubeida Goolam, Co-Founder and Creative Partner at Brandtruth/DGTL, trust is built by a brand’s credible and constant visibility. It is estimated that individuals are exposed to between 4000 and 10,000 advertisements a day. Why would any of these users stop, take notice and act on your call to action? Because they trust your […]
The main reasons organisations turn to Artificial Intelligence (AI) and Machine Learning is that they dramatically improve efficiency, can reduce errors and save time. They are also used to produce exceptionally detailed and useful business performance analysis. This is according to Ashleigh Wainstein, director of Martech firm, Social Places. The use of AI and Machine […]