Modern Marketing attended the annual #TBWAAfricaConference under the theme #Disrupt at Katy’s Palace and Bar in Johannesburg on 1 November. The conference highlighted topics such as podcast content creation, the Fourth Industrial Revolution and technology in Africa. ‘We plan to maintain momentum into 2020. Affiliates are building volumes by providing more services in each market […]
Margie Knap, Client Lead at Meta Media, says that at least 48% of all TV viewing adults 15 years + were glued to their screens during the two hour Rugby World Cup 2019 Final broadcast, and their kids also tuned in. No gender filters were included (women also watch rugby!). It is important to note […]
Women empowerment, gender representation and diversity are some of the key issues that have been trending recently and many brands and companies have joined the movement. SheSays Cape Town has partnered with Kantar, the world’s leading data, insights and consulting company, to conduct the first-ever gender diversity survey in South Africa’s advertising and marketing sector. […]
HaveYouHeard co-founder and Head of Strategy, Ryan McFadyen, says the best word to describe the state of influencer marketing in South Africa is ‘fledgling’. And that is why, while both budget for and reliance on influencer marketing is growing year-on-year, there is considerable uncertainty and hesitation when it comes to fully adopting the medium as […]
According to Judith Middleton, CEO of DUO Marketing and Communications, digital platforms are so accessible, so many may consider digital marketing a quick and easy win, but this can be a costly mistake. When we consult with clients, they quickly realise the extent of the behind-the-scenes work that needs to happen before we can even […]
Estelle Nagel, Marketing Manager at Gumtree South Africa, says in the Golden Age of information, we know more about consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online. However, if current trends are an indication of what’s to come, the […]
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, focused on achieving business growth through effective digital branding and marketing strategies at the #ModernmarketingTrendCamp. This article highlights key takeaways from his presentation. Key digital marketing strategies for 2019/20: The marketing rule of seven: it takes about six to seven times for some people to see your brand’s […]
Adam Morgan, founder and partner of eatbigfish, explains that a challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. There are many categories in the African […]
Wayne Flemming, founder and managing partner at Brandtruth//DGTL, says that in our digital world, video has once again become the star and is great when you’re at home watching YouTube content on your iPad or scrolling through IGTV on your phone. Where does audio fit into this visually saturated world of marketing? Images help to […]
One of the areas of brand safety that raises alarm bells within the C-suite of large corporate organisations (beyond the marketing department) is the report of their marketing dollars being spent on fraudulent advertising. Federico de Nardis, GroupM Africa CEO, discusses the practice of ad fraud, and how to address it. Ad fraud is ‘impressions […]