These are unprecedented times. COVID-19 is having a major impact on our way of life, with governments around the world introducing nationwide lockdowns. We hope you and your loved ones are all safe – your health and the health of those around you should be the priority at this time. From Modern Marketing, we want […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL says that with the outbreak and rapid spreading of COVID-19, the entire world seems to have been turned on its axis as many industries are now forced into unfamiliar territory and left in either fight or flight mode in this seemingly post-apocalyptic era. As companies grapple with […]
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced as load shedding has once again become one of the most used buzzwords in South Africa. But while we wait for the government to […]
Scott Matthews, Head of Moving Tactics Retail Analytics, mentions that retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making and will continue to invest in and rely heavily on information and analytics. But in the same breath, we must realise that retailers in emerging economies have a variety of challenges that […]
Yvette Gengan, Digital Media Manager at The MediaShop, thinks back to when AI first became a buzzword across the globe. How many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough. I recently came across an article about a […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
Anine De Wet, co-founder and managing director of Cape Town through-the-line agency 2AM addresses the issue of gender roles in the workplace. 2AM, which De Wet co-founded with Marco Russilillo in 2014, was recently acquired by Hoorah Holdings, where she retains the role of MD. As the battle for gender diversity lingers in South Africa, […]
Lisa Schneider, managing director of the Digital School of Marketing, says that the internet can be looked at as a global collection of interconnected networks. Not only are the things we use becoming more interconnected, but they are also able to access the internet, which opens up a new frontier of opportunities for digital marketers. When we […]
Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]
According to Federico de Nardis, GroupM Sub Saharan Africa CEO, digital (which accounts for 52% of global advertising tracked during 2020) is taking a share of advertising in almost every country in 2019 and GroupM global forecasts that it should do so in all of them in 2020. In South Africa, the total advertising market will […]