A wide range of characteristics takes you from an average suit to a trusted business partner, but there are four key themes that define this role. If you remind yourself of them every day and act on them incessantly, you can become a great account manager. This is according to Georgia Pfuhl, Client Service Director, […]
Head of SEO at Reprise Digital South Africa, Marcus Matsi, says search engines are getting better at understanding content that is crawled. This enhances the user experience by only serving content relevant to the query’s intent. Take for example Google Featured Snippets (structured data), Google’s Local Packs, Knowledge Graphs, and so on, that result in […]
Everlytic has released a guide on how businesses can improve their email delivery using email engagement principles, like database hygiene, refining email properties, optimising email composition and email testing. Achieving and maintaining a high delivery rate is often more complicated than it seems. From the moment a sender hits send to when an email arrives in […]
The Event Greening Forum (EGF) hosted free event greening training in Johannesburg, Cape Town and Durban from 17-21 January 2020 in association with Meetings Africa and Africa’s Travel Indaba exhibitor briefings. The training was sponsored by South African National Convention Bureau as part of their strategy to promote sustainable event practices within the local Meetings, […]
Zubeida Goolam, Co-Founder and Creative Partner at Brandtruth//DGTL, explains that the digital and social media marketing landscape is in constant flux because of software updates, changes to platforms and new ways of consuming content. The key is to keep improving the experience for consumers, to know where they are going next and to be there […]
Loeries is calling on the brand communication industry to create work that changes things and makes a difference and then submit their entries for the Loeries 2020 awards. The deadline is 11 May 2020. Loeries COO Suzie Bowling said that people don’t realise the incredible power creative minds have to impact real change that can […]
Bluegrass Digital CEO Nick Durrant says digital marketing should always start with an audit – it could benefit any business aiming to increase its online presence. Through strategic planning and implementation, an audit should lead to increased online sales conversions and offer a higher ROI on marketing spend. Companies can become more profitable through website […]
A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large. Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now […]
Lisa Smith from Wordstream looks at the best marketing strategies for 2020. Personalise marketing messages Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalise every single message in 2020 by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment. ‘Only very few brands execute a personalised […]
Derek Cikes, Commercial Director at payment fintech Payflex, says South Africans have become obsessed with promotions, with 30% of the total volume of FMCG products in South Africa in 2018 sold at a discounted price, up from 27% in 2017. A recent Nielsen survey shows that South Africans are the third most discount obsessed shoppers […]