You can now keep up to date with industry trends via the newly launched Modern Marketing News weekly top stories newsletter on WhatsApp. Start receiving the top five stories on WhatsApp in two easy steps with this free service. Step 1: add Sign Africa News as a contact on your cellphone, local: 072 633 1027; international: […]
Nick Durrant, CEO at Bluegrass Digital, states that mobile apps are reshaping all industries and business leaders need to quickly adopt the latest mobile app trends in order to succeed in 2020. It is also critical for businesses to integrate the latest mobile app development technologies to reach a wider target audience and more importantly, […]
According to Jos Caelers, CEO of Engagement Factory, consumers don’t like hearing your adverts, so they stream music. They don’t like seeing commercials, so they get Netflix. And let’s not even address the adblocker you’re probably using right now. We as marketers and businesses are losing control over our marketing materials, and as a result, […]
We’ve compiled a list of our most popular articles of 2019, including award shows, launches, thought-provoking campaigns, opinion pieces and reports that gave great insight into the industry. January February March April May June July August September October November December
Federico de Nardis, GroupM Sub Saharan Africa CEO, says ‘The Great Disruption’ is here and these are dangerous days for advertisers, at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and Netflix on the other have structurally undermined a century-old economic model: the […]
Jainita Khatri, Managing Director, Prana Business Consulting, discusses six ways in which 2019’s marketing trends have prepared us for 2020. 1. ‘Effectiveness wins the battle over efficiency.’ – Sarah Vizard They sound interchangeable but the definition of effectiveness is the degree to which something is successful in producing the desired result. The meaning of efficiency […]
Andrew Human, CEO of the Loeries Africa Middle East – address the topic ‘How to create award-winning campaigns’ at the #ModernMarketingTrendCamp. He illustrated a few of his favourite Loeries award-winning campaigns, discussed innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used. […]
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 13 December 2019 and will reopen on 9 January 2020. Thank you for your support throughout the year! Be sure to add our Modern Marketing expo dates to your 2019 calendar:• Johannesburg: 9-11 September 2020, […]
According to Michael King, Managing Director of Reprise Digital, an IPG Mediabrands company, in South Africa, financial industries, especially the top insurance companies, invest more money into Paid Search than most of the remaining industries put together. In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, […]
KFC identified the need to turn the #KFCProposal story that begun at one of their stores into a positive legacy. By identifying the opportunity, they made it distinctive for their brand; they offered an experience and one could go as far as to say it was embedded into their ‘Add Hope’ initiative. Even if this […]