Margie Knap, Client Lead at Meta Media, says that at least 48% of all TV viewing adults 15 years + were glued to their screens during the two hour Rugby World Cup 2019 Final broadcast, and their kids also tuned in. No gender filters were included (women also watch rugby!). It is important to note […]
According to Judith Middleton, CEO of DUO Marketing and Communications, digital platforms are so accessible, so many may consider digital marketing a quick and easy win, but this can be a costly mistake. When we consult with clients, they quickly realise the extent of the behind-the-scenes work that needs to happen before we can even […]
Estelle Nagel, Marketing Manager at Gumtree South Africa, says in the Golden Age of information, we know more about consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online. However, if current trends are an indication of what’s to come, the […]
According to Jacqueline Raw, owner and founder of marketing consultancy, Ycagel, digital lead generation is not as complicated as it seems. If you’re clear about who you’re trying to reach, spend time crafting an unbeatable offer that drives value, clearly map out the online journey and automate well, you’re going to win and you’ll win […]
Sean Sullivan, Business Unit Manager at The MediaShop, says that Generation Alpha is a growing and lucrative consumer market. Collectively, their spending power is huge. These kids are marketing’s newest power brokers. They’re already playing an outsize role in household buying decisions, even though the oldest among them is only nine years old. These children […]
Single-minded focus is key in an economy that is struggling and brands are fighting to be part of the consideration set. Marketers often overcomplicate the interaction they have with brands on different levels, which muddies the water for their consumers. This is according to Jedd Cokayne, Business Unit Manager at The MediaShop. Certain segments have […]
According to David Limbert, creative head of Magnetic Storm, moments of inspiration happen at the most unlikely of times and when you least expect it. A visit to a gallery, watching a bee collect pollen from a flower, your four-year old’s artistic impression of you: moments when you absorb the world. And they all more […]
According to Oliver South Africa, on-site agencies save considerable time for clients around briefing, raising POs and other project demands. There are also the cost and time efficiencies gleaned from a single in-house agency, as opposed to managing multiple smaller content or digital agencies. In-house agencies are returning to the inner shrines of companies. Several major […]
Firejuice Marketing conducted a survey aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. 100% of the surveyed businesses believe in marketing as an effective tool, however, only 46% carry out consistent marketing campaigns. The questionnaire answered by individuals in key decision-making positions in the SMME sector […]
Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are adopting technology solutions that aim to delight their customers and enhance customer experiences. According to the 2019 […]