Margarita Karvouniaris, Marketing Manager for Game South Africa, looks at the evolving retail landscape and how consumers are highly tech-savvy, placing increasing demands on brands and services. With that comes the critical importance of a truly meaningful, personalised customer experience for shoppers, which ultimately fuels the retail environment of the future. What can retailers do to […]
The first Modern Marketing Expo, co-located with Sign Africa, FESPA Africa, Africa Print and Africa LED, and which was held last week at Gallagher Convention Centre, attracted 6850 visitors in total, with 5923 unique visitors and 927 revisits. The expo was an opportunity to see the most innovative promotional, display and marketing products. Visitors got […]
Roland needs your art for their latest design competition, where it will be used to create a positive and more upbeat society over the coming year. The design competition is open to any artist. Creatives have until midnight on 8 September to submit their designs. The company is offering R50,000 for you to light your fellow […]
Matshidiso Madikoane-Mbele, Chief Executive Officer at Kwambele Social Marketing, mentions that social media has become an undeniable influence in the way content centred around products and services is being consumed. Moreover, it has provided a podium for individuals and collectives to voice out, regardless of which corner of the world they come from. This voice […]
Gareth Hawkey, Group CEO, redPanda Software, states that integration is a really big worry and instead of merely implementing once-off development projects, businesses now need long-term strategies and engagements to ensure that the best solution is developed and that it creates synergies with existing processes. This is the real key to future-proofing your business. Global […]
The #ModernMarketingTrendCamp is a two-day conference set to take place on 11 and 12 September 2019 at the Gallagher Convention Centre alongside the first Modern Marketing Expo. At the Trend Camp, industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. Speaker line-up: Wednesday, 11 September 2019 9:30 – […]
The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. One of the speakers is Anne Dolinschek, Founder and Chief Strategist at Nfluential, who will focus on using influencers as a marketing […]
Personalised Image Printers (PI Printers) will showcase a multitude of printing options for product branding at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The company will brand anything that is printable, and they give users the opportunity to use their unique online creative tools to let users’ imaginations run […]
According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]
Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar. SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]