Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]
According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]
According to Jabulani Sigege, Executive Creative Director of Hero, old habits die hard. It is difficult to change a behaviour that someone has had for many years. In order to get people to do what they have never done before, you have to dig deeper and go beyond surface-level insights to develop communication strategies and work that will drive them to [...]
According to Derek Bose, Oracle Applications SA Country Leader and SADC Region Cluster Leader, globally, the shift towards automation is being driven by the need to increase agility and provide customers with a greater sense of immediacy. In the South African context, particularly in the tough economic environment businesses currently find themselves in, these drivers are coupled with a greater need [...]
Modern Marketing has a stand at the Sign Africa Cape Town expo, taking place from 5-6 June at the Cape Town International Convention Centre. There is also a caricature artist on the booth for an extra fun element. The caricature artist on the Modern Marketing stand. The stand will highlight opportunities to be part of the Modern Marketing Expo in September. [...]
In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink. Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of [...]
Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]
Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]
Jennifer Gvozdek, Marketing Manager at Omnivex Corporation, stated that digital transformation was a hot topic in 2018 and that it is sure to continue impacting organisations in 2019. In fact, according to a Forrester Research survey, 46 per cent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic [...]