Season’s Greetings From Modern Marketing
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed in mid-December and will reopen in January 2021. Thank you for your support throughout the year!
Industry Interview: Boniswa Pezisa On Communicating Activism Through Creativity
In our exclusive Modern Marketing Industry Interview series, Group Chief Executive Officer (CEO) of Net#work BBDO, Boniswa Pezisa, discusses how she has always been an activist and communicated that through her creativity, her contribution to the advertising industry and having an opportunity to help channel people with raw talent. Getting into the industry Pezisa studied […]
Modern Marketing Digital TrendCamp Recap
This year, Modern Marketing called on different agencies to take part in our Digital TrendCamp video series. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and topics. Here is a recap of the TrendCamp videos received this year: E-commerce – brands selling online Social media usage during SA […]
Think Digital Marketing First
According to Valiant, formerly known as BrandTruth, now more than ever, brands need to be brave, nimble and defiant in digital. Modern marketing professionals need to flip their thinking upside down – and think digital first. As events all but disappeared, media consumption patterns flew out the window and Out-of Home advertising became redundant, but […]
New Ways For Marketers And Brands To Reach Audiences With Twitter
Refilwe Mangweta, Digital Campaign Manager at The MediaShop, says Twitter has launched Carousels to help marketers reach new audiences and drive people to their website or app through multiple images or videos for brands. This allows marketers to share a brand story, show off different products or highlight specific features – all within a single ad. Twitter […]
Marketing Ideas To Try This December
Stephanie Heitman, managing editor of the LOCALiQ blog, states that while December brings fun, family and food, it can also leave business owners and marketers feeling pressed for time and resources. But, with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. […]
Improving User Experience Through Digital Signage
According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]
The Business Of Belonging At #Loeries2020
Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business of belonging: how inclusivity evolved the world’s most famous doll. ‘Although I initially started talking to women and girls, I realised that in order to make a real systemic impact, you […]
#Loeries2020 Creative Week Speakers Discuss Transformation And Diversity In The Branding And Advertising Industry
Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers for their opinion on transformation and diversity in the branding and advertising industry and what could be done to address these issues. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries […]
Beware The Pitfalls Of Brand Purpose
Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]