James Moffatt, CEO of Promise Agency, says any business making use of an external agency to manage their communication needs will probably have heard the two cardinal business buzzwords for 2020: adaptability and agility. But has this sentiment impacted the service that has been delivered? Has your company’s strategic messaging changed as a result? Has your […]
Victor Koaho, IMC Lead at The MediaShop, says Covid-19 fatigue is real, but marketers are still responsible for their brands. With the lockdown regulations being relaxed since 16th September 2020, people have come out in numbers to be active and continue with their lives. It seems that consumers have forgotten about the pandemic, and those […]
Angelika Kempe, Executive Consultant at Ad Ops, says that in 24 years of working with agencies and clients, she can recall only one instance where an agency directly resigned from an account. The agency claimed it was approached by a competitor with a much larger budget. However, the client/agency relationship was already strained, and the […]
Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts its virtual event (taking place from 16-20 November 2020). The event will have three channels with over 75 hours of content. Loeries media partner, Modern Marketing, asked some of the event’s speakers about […]
The Doctor of Philosophy in Brand Leadership qualification by The Independent Institute of Education (IIE) will equip students with advanced research and highly specialised knowledge within the field of Brand Leadership; add depth to the ever-evolving field by producing new knowledge within an African context and encourage trans-disciplinary research. The qualification will also provide brand […]
Dr Roland Goldberg, a senior lecturer in marketing at the North-West University states that your wallet is more closely connected to your nose than you might think. One of his fields of expertise is retail atmospherics, which includes scent marketing ‘I am flabbergasted by retailers who still use outdated forms of marketing like the distribution […]
According to HaveYouHeard’s Head of Insights, Claudia Schonitz, there are a number of significant challenges the post-pandemic South African consumer will have to face, noticeably on the financial and mental health fronts. As South Africans are reaching the end of the Government’s pandemic management cycle, it seems as if the post-apocalyptic world is not the […]
Modern Marketing attended the launch of Wavemaker’s Teenage Research Report on 14 October, where Delia Van Staden, Head of Analytics and Insight at Wavemaker, unpacked some valuable insights about the gatekeepers of modern and future trends. The Live Panel Teenager Report is a collaboration project between MediaCom, Mindshare and Wavemaker. Benefitting from the agencies’ experience in […]
The Woolworths and Loeries Student Portfolio showcase is an initiative that aims to reshape work experience in the creative sector to meet the needs of both young people and business. In its second year, the initiative, which is benchmarked against the best programmes of their kind in the world, gives 75 communication and advertising students […]
The Nedbank IMC white paper states two rules: everything has changed so change with your customers and stop calling everybody Millennials. These are just the first in a succinct list of rules and highlights outlined in a white paper from the conference, which took place online in July with 1200 delegates. Prepared by Caitlin Ferreira, Senior Lecturer […]