According to Andrew Solomon, Marketing Director of the Achievement Awards Group, innovation has become one of the most frequently used, and least interrogated, words in business. In practice, it has increasingly become shorthand for technology: artificial intelligence, automation, platforms, dashboards, data at scale. To be clear, these developments are powerful. They’re reshaping how organisations operate, […]
Veronica Moleele, CEO of Penquin, is calling on marketers to embrace purposeful risk-taking as an essential strategy for success. Moleele argues that as platforms become increasingly packed with forgettable content, creative risk-taking has transitioned from a creative ‘extra’ to a business necessity. ‘Every second, someone is selling something. That’s why I believe creative risk-taking is […]
According to Willem Steenkamp, Flow Communications senior writer and editor, says that for the past few years, artificial intelligence has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application. Here are four trends for 2026. Trend 1: Integrated And Multimodal Generative AI […]
Human Rights Day, commemorated annually on 21 March, honours those who lost their lives during the 1960 Sharpeville massacre and recognises the ongoing responsibility to uphold the rights enshrined in South Africa’s Constitution. It is a month of national reflection, accountability, and recommitment to justice. In this context, Brandscapers Africa believes the private sector has […]
According to Thule Ngcese, Creative Partner, Distrikt 9 (a VML supplier development partner), AI is giving us flawless sunsets, flawless skin, flawless everything. But when perfection becomes the norm, it stops being a differentiator. Humans were never built to experience the world through sight alone. We have four other senses waiting to get back in […]
S’phindile Kabwe Garcer from Tribeca Public Relations says in 2026, we are moving into a space where ‘search’ as we know it, is dying. People aren’t clicking through 10 different websites to find an answer anymore, they’re just asking AI, and expect the first answer to be the right one. Whether it’s ChatGPT, Gemini, Co-Pilotor […]
As the stacks of statistics grow higher, Thando Mxosa, Strategy Director at brand and communication agency Penquin, believes that a critical gap is widening: the industry is drowning in data, yet we are starving for humanness. As marketers, that’s not just lazy, it’s lethal. The real revolution isn’t in the algorithms; it’s in reclaiming the […]
Miliswa Sitshwele, Head of social media at Flow Communications, says social media continues to evolve at lightning speed, reshaping how brands connect with audiences. With users projected to reach 40.77-million by the end of 2026, the opportunity for brands has never been greater. But connection isn’t just about reach anymore, it’s about resonance. As we […]
Troy Niddrie, Managing Director, Billboard Management Technologies (BMT), says digital billboards are an inescapable part of our urban landscape, lighting up highways and malls alike. As more of them go up, we have to plan digital infrastructure that’s more resilient by design. This year will build on the momentum of last year, with the focus […]
Jeni‑Anne Campbell, founder of JAW Advertising, says in a culture that often prioritises soft edges and gentle tones, disappointment has become the villain. For many leaders, a difficult conversation, a firm boundary, or a necessary ‘no’ comes with the worry that relationships may be damaged or morale could take a hit. But Campbell argues that […]