Leslie Adams, Sales Director at Reach Africa, writes that advertisers are planning TV for a consumer that no longer exists. Audiences are moving freely between broadcast, streaming, online video and gaming on the same TV, yet advertisers are still playing catch-up up with their planning. Switch on the TV at home and you could end […]
Koketso Masisi, Executive Creative Director at Retroviral, spoke to Modern Marketing about her journey into creative leadership, building inclusive teams, creating opportunities for women of colour and why women needed to be brave enough to make themselves visible. Masisi was appointed as Retroviral’s first Executive Creative Director, a milestone that reflected her progression from a […]
According to Casey Mantle, Head of Digital at Special Effects Media & member of the IAB South Africa Influencer Marketing Committee, for years, the influencer marketing industry has treated disclosure as a small piece of campaign administration. Add ‘#ad’ to the caption. Select the paid partnership label. Put the required wording into the creator brief. […]
Experience the latest trends in signage, displays, visual communication, print and production technologies, digital experience and engagement retail, as well as shopper marketing, at the Modern Marketing Expo 2026, where brands build momentum. The event is taking place 8-10 September (Tuesday, Wednesday and Thursday) at the Gallagher Convention Centre, Johannesburg. This is Africa’s focused marketing […]
Willem Steenkamp, Flow Communications senior writer and editor asks if brands should stay neutral in our divided world? Whether or not a brand should take a public stance on social or political issues is no longer a simple marketing decision. It is a fundamental strategic dilemma. As our world becomes increasingly polarised, the pressure on […]
Kaya 959 is a leading Gauteng commercial radio station, connecting an influential audience through premium music, business, news, current affairs, culture and lifestyle programming. It has been announced as the exclusive radio partner of Africa’s Biggest Marketing Conference™, the Nedbank IMC 2026, marking a strategic partnership that will take the country’s most influential conversations on […]
The theme of the 2026 Nedbank IMC is ‘Shift Happens™’. Media partner Modern Marketing interviewed Khensani Nobanda, Group Chief Marketing Officer (CMO) at Nedbank, about the shifts needed in marketing leadership, brand connection and more. The shift to more valuable partnerships. What needs to change in the relationship between brands and their agencies to ensure […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than it really is. Campaign dashboards often look fantastic with high reach, excellent click-through rates (CTRs) and efficient costs […]
Henri Bam, Chief Product Officer at revX, says there is a moment in almost every campaign debrief where the numbers look good and the room still feels flat. Impressions were up. Clicks were strong. Cost per lead came in under target. And yet, somewhere between the dashboard and the sales floor, the optimism quietly evaporates. […]
The rise of vibe coding has all the hallmarks of a technology gold rush. Adolf Lategan, CTO, Rogerwilco, says businesses should favour good architecture over good vibes, and discusses what the latest Drupal Advisory teaches us about building for the long-term. With AI tools now capable of generating websites and applications from a simple prompt, […]