According to Andrew Bourne, Regional Manager, Africa, Zoho Corp, customer engagement entails actively engaging with an audience through messaging that interests, educates or helps them, as well as encouraging two-way communication with your business. The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It is so widely used that when many people hear the phrase, [...]
According to Murray Legg of Webfluential, with the advent of search engines and social media, brands can pinpoint search terms and who clicks on which content. Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people cared about and then crafting messages that spoke directly to [...]
Jacques du Bruyn, MD, Flume Digital Marketing and PR, says customer experience as a concept is not new. It has been around since the modernisation of business and has been at the forefront of product and service innovations for decades. After all, everything that a business does is for its customers and clients fall under this umbrella. One only has to [...]
Graphics Print & Sign Live Demo expo is a dedicated branding expo. Visitors will have the opportunity to see live demonstrations of the latest branding technology, equipment and substrates, software, applications and more, all under one roof. This is an opportunity for visitors to interact with product experts about how to streamline production for faster turnaround and cost savings. Modern Marketing [...]
South Africa’s leading creative minds came together at the recent virtual Cannes Trends 2021 event to analyse and be inspired by some of the best creative campaigns from across the globe. At the onset of the pandemic, brands were faced with an unprecedented crisis, but many used the power of creativity to solve new problems and transform perceptions with effective campaigns, [...]
According to Brent Haumann, Managing Director, Striata, typically, a customer engagement hub (CEH) framework can consist of 12 to 18 categories of functionality and can be enabled by as many different technologies. When it comes to orchestrating communication to drive engagement, an omnichannel engagement hub can be crucial. An omnichannel engagement hub, also known as a customer engagement hub (CEH) is [...]
According to Lizelle Mc Connell, Sales Director at Tractor Outdoor, out of home (OOH) is not the same industry it was two decades ago. Across the global landscape, the OOH arena has typically been an industry that has seen more men enter its ranks than women – but things are starting to change. And this change is desperately needed, said Mc Connell, but [...]
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers today and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers. [...]
Moti Grauman, Digital Media Strategist at The MediaShop, cites Noah Yuval Harari’s book Sapiens, which argues that a brand is simply an agreed social construct that is lacking anything substantial. In fact, the elements of which any brand comprises are arbitrary. A brand is a not a logo, because logos change. It is not the building, because companies move. It is not [...]
Modern Marketing is one of the media partners for the Graphics, Print & Sign Live Demo Expo, taking place from 5-7 October 2021, where visitors can discover innovative technology and product demonstrations of the latest branding solutions that have been launched. Be inspired to start your own business or diversify your existing business with the latest products. Graphics Print & Sign [...]