More than 175 regional and international judges will be judging more than double the submissions received when compared to the previous year for the Loeries. This further adds to the usual excitement felt during this annual highlight on the creative calendar. The team of esteemed international Jury Presidents – who will be the Jury overall […]
In our exclusive Modern Marketing Industry interview series, the founder and CEO of G+G Digital and G+G Advocacy, Michael Gullan, discusses his 31-year long career in advertising, industry transformation, his favourite campaigns, and more. Early life ‘I have been part of the industry for 31 years. I actually started when I was sort of a four or […]
According to Dev Naidoo from New Media and Leo Redelinghuys, Content Marketing Institute research indicates that B2B marketers are doing well when it comes to educating and growing awareness but are struggling with building lasting relationships and building the bottom line. The rise of digital has resulted in an ever-increasing wave of competition to reach […]
Grant Lapping, Managing Director at DataCore Media, says it is easy to fixate on the wrong data, to misinterpret what the data means, or to use the wrong tools for the job. Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints […]
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content. With well over 100 days of a nationwide lockdown, can this still be considered the new way of life, given that it is likely to last for the foreseeable future? With locals adjusting to work-from-home or more […]
According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Here are eight steps you can take to streamline […]
In this piece by Louise Hefer, Business Unit Manager at The MediaShop, she says that consumer needs and decision-making processes don’t vary from when the consumers they buy something from the formal sector to when they buy from the informal sector. I was driving past an informal settlement not so long ago. The vibrant energy that […]
Shaune Jordaan, Hoorah Digital CEO, says the time is now to think and to prepare accordingly, or risk being left behind in a world that is increasingly embracing augmented reality (AR), virtual reality (VR) and mixed reality (MR). For years, reality was simply what was real. Today, it can still be that – but it […]
Siya Metane, Founder and CEO, SlikourOnLife, says there have been many highlights for Master KG and his collaborator Nomcebo since Jerusalema was released in November 2019 – every one of them a marketer’s dream. The process of a company bringing a new consumer product to market couldn’t be more different from an artist releasing a new piece […]
Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of disruption during the Covid-19 pandemic has forced communications agencies globally to rethink their strategies, which, for many, has meant a radical pivot to be more digital. Important insights when pivoting to […]