Lisa Schneider, Managing Director of the Digital School of Marketing, says that there are 3.5 billion social media users globally who spend, on average, 3.5 hours a day on their chosen platform. So, whether it is Facebook, Twitter or Instagram, social media networks have a dedicated user base. At least 92% of marketers say that video […]
Kristen McCormick, Content Marketing Manager at WordStream, states that the first page of Google might seem like an unrealistic goal for your small business. But with Google’s superior calibre of topic and location recognition, it is actually more possible than ever for small and local businesses to rank at the top of search results – and […]
According to Sebastian Krogh, Business Development Manager at Location Bank, passive buyers are the browsers and window shoppers (both online and offline) who may have a real problem or need. They may show interest in a product or service and will even put effort into the sale – although not very much. They’re also likely to […]
Our Modern Marketing Digital TrendCamp video features Craig Fester, Online Marketing Specialist at 1-Grid, whose video focuses on positioning your website for success through SEO. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]
According to Kevin Gibson, account director at Vizeum South Africa (a division of Dentsu Aegis Network) now that Lockdown Level 2 is well underway in South Africa, agency employees have had the opportunity to experience a long period of Working From Home (WFH). This was a concept previously relegated to freelancers and those who work with remote/overseas companies […]
Quinton Luck, Managing Director Saatchi & Saatchi South Africa, shares five valuable principles that have worked well for him in leading the agency. As someone who has been a member of the National Sea Rescue Institute (NSRI), he likens leading a company to correctly launching a boat. I was selected to be part of the […]
Kantar’s BrandZ™ Top 30 Most Valuable South African Brands Ranking is commissioned by WPP, and the valuation behind it was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 15th year. First National Bank (FNB) […]
According to Ad Operations Lead at OLE Connect Cape Town, Daniel Schmidt, there are ways to get smarter about your tracking that can be implemented with the objective of real growth. Remarketing and retargeting are popular buzzwords in the industry, but the truth about remarketing campaigns is that most are simply inefficient. We have all […]
According to Nishal Nair, Managing Director within the Resources Practice at Accenture in Africa, fuel forecourt retailers or convenience shops are highly vulnerable to disruption. Although their operations have always provided a convenience-driven competitive advantage, they now have a lot more to grapple with. South African consumers are more tech-savvy and time-strapped, demanding greater relevance […]
The series of three CorelDRAW workshops will be delivered by Mo Jogie, Design and Strategy Director at MSD, who is a CorelDRAW Master. Each in-depth workshop will be two hours in length. You can pick which sessions you would prefer to do, or you can do all three. Jogie has immense knowledge and will answer all […]