Modern Marketing LIVE and Mo Jogie, Design and Strategy Director at MSD, hosted the online Adobe Creative Cloud 2020 Power Half Hour online on 20 August. The session focused on how users can bring their ideas to life with Adobe applications for video editing, visual effects, animation and more. Adobe Premiere Rush Premiere Pro works seamlessly […]
In our exclusive Modern Marketing Industry Interview series, Deputy Managing Director of HK Strategies, Lerato Songelwa, discusses how her 13-year long career in Public Relations (PR) has been hard work, but very fulfilling as she sees different brands reaching their goals and re-aligning their purpose. Getting into PR Songelwa mentioned that she was very fortunate […]
According to Mica Townsend, Business Development Manager at 10X Investments, the social media and online review culture has grown into a movement of significant influence, and consumers are becoming increasingly reliant on online ratings, reviews and customer feedback to make decisions. The convention of taking the opinions of complete strangers as gospel truth is potentially […]
Saskia Schuldig, PR Officer at 1-grid, and 1-grid CEO, Thomas Vollrath, share tips on how you can differentiate yourself through offering an exceptional customer experience. Understand who the customer is To provide solutions to your customers, you need to understand them and their businesses. Take the time to learn about the business, the industry and […]
According to Nonhlanhla Koza, Business Partner at Oliver South Africa, just as businesses are no longer just selling products, or differentiating on price, customers are no longer buying products or solutions; instead, they are buying experiences or expertise. They are looking for service providers and suppliers that can pay attention to (and fix) the pain […]
At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be entertained and offered value beyond a social media post. In essence, consumers today want to immerse themselves, with ease, in what you, as a brand, have to say. Virtual and augmented reality (VR and AR) is fast […]
A free Modern Marketing Live Adobe Creative Cloud 2020 Power Half Hour will be held online on 20 August 2020 at 11am. It is jam-packed with nuggets for all levels of users and will be delivered by Mo Jogie, Design and Strategy Director at MSD, who is an Adobe Certified Expert, Instructor, Community Professional and […]
Colop Marking Solutions SA has announced that the new e-mark create, which is ideal as a personalisation and marketing tool, is now available in South Africa. The palm-sized mobile printer, suitable for creatives, makes printing in colour directly on any absorbent surface possible, with just a simple sideways swipe of the device. All kinds of […]
It is a really hard time. There is a sense of perpetual anxiety – for the people we love, our businesses, and for the people around us. It has become part of our daily lives, for who knows how long, and the unknown is a difficult place to navigate. Lauren Vickery, Marketing Director, Sage Africa […]
Our Modern Marketing Digital TrendCamp video features Wayne Flemming, CEO and co-founder of Brandtruth//DGTL, who talks about re-imagining retail and ways to create a personalised shopping experience. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of […]