News – Page 4 – Modern Marketing Expo

Embrace The Future Of Marketing, Branding, Printing And Signage With The Modern Marketing 2025 Expo

Modern Marketing expo organisers Practical Publishing have announced the dates for the Modern Marketing Expo in 2025. Visitors to the 2025 event can embrace the future by seeing the latest opportunities in branding and marketing solutions. Visitors will also get new perspectives in graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. A major theme of [...]

By Modern Marketing News|2024-11-05T16:01:39+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Impumelelo Promotions Showcased Banner Walls And Telescopic Flags At Modern Marketing Expo

Impumelelo Promotions exhibited at the recently held Modern Marketing Expo. The company, a specialist in sewing and finishing solutions, showcased its banner wall and telescopic flag solutions. The company also specialise in the finishing and stitching of banners, flags and gazebos, as well as the manufacturing of school bags, gazebo bags, banner wheelie bags, roll up bags, telescopic/sharkfin bags, wheelie bags, [...]

By Modern Marketing News|2024-11-05T15:45:52+02:00November 5th, 2024|Expo News|0 Comments

Modern Marketing Johannesburg Expo Highlighted New Technologies In Marketing And Branding

The Modern Marketing Expo, held at Gallagher Convention Centre, attracted 5274 visitors from 38 countries. The event was co-located with Sign Africa, Africa Print, FESPA Africa and Graphics, Print and Sign. The top countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Zambia, Namibia, Botswana, Eswatini, Lesotho, Malawi, Congo and Ghana. Visitors could see new products and business opportunities [...]

By Modern Marketing News|2024-11-05T15:06:32+02:00November 5th, 2024|Expo News|0 Comments

It’s Time To Respect Design Rather Than Treat It As A Subordinate To Art Direction

Tanya de Jongh, Integrated Creative Director and Head of Design at RAPT Creative, says it’s long overdue that we start recognising the distinctiveness of design and doing better by the discipline. By understanding the unique contributions that designers bring to the table, we can elevate the role and celebrate the deep thinking and skill required to craft truly impactful design work. [...]

By meggan|2024-10-25T08:31:34+02:00October 25th, 2024|Trends|0 Comments

Cape Town Is Worthy Of Your OOH Spend

Currently, only 9% of out of home (OOH) media spend is directed towards the Western Cape, while 66% is allocated to Gauteng. Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, discusses why you should be directing more of your out of home OOH spend towards the Mother City. It’s no secret that Gauteng currently devours the bulk of the out of home [...]

By meggan|2024-10-25T08:14:47+02:00October 25th, 2024|Trends|0 Comments

Empathy Is A Key Differentiator In Creating Exceptional Customer Experiences

Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, says that despite its complexity, empathy can be taught and, when leveraged effectively, becomes a game changer in both customer experience (CX) and employee engagement. Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. Labelled a ‘soft skill’, it’s a complex trait to develop [...]

By meggan|2024-10-24T10:03:33+02:00October 24th, 2024|Trends|0 Comments

The Role Of AI In Marketing And How The Mighty Call To Action Can Benefit

In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between tech innovation and market demands, shedding light on the important role of Artificial Intelligence (AI) in modern marketing strategies. Emphasising the prowess of AI with the timeless essence of the human touch, van Greunen shared a [...]

By Modern Marketing News|2024-10-04T14:35:07+02:00October 4th, 2024|Trends|0 Comments

Customer Generated Content Helps Brands Build Stronger Connections With Their Audiences

Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]

By Modern Marketing News|2024-08-16T17:24:28+02:00August 16th, 2024|Trends|0 Comments

The Lasting Impact Of Creative Storytelling In Public Relations

Bontle Sibanda, senior account executive at Tribeca Public Relations, says that as PR professionals, we are creative by nature. This means we should not apply a one-size-fits-all approach to our strategies or campaign ideas. We should constantly challenge ourselves to come up with unique and tailored approaches that reflect the individuality of each client and their audiences. As Richard Branson wisely [...]

By meggan|2024-08-07T11:02:24+02:00August 7th, 2024|Trends|0 Comments

UPrint Showcasing Product Branding Printer At Modern Marketing Expo

Visitors can elevate their productivity with UPrint’s innovative PRO860WT printer, being exhibited at the Modern Marketing Expo, taking place from 11-13 September at the Gallagher Convention Centre, 9am-5pm. Brand products such as pens, mugs, water bottles, glass, metal and more. The printer is designed to handle multiple jobs simultaneously, maximising a user’s earnings per minute and boosting efficiency. UPrint’s costing feature [...]

By meggan|2024-08-02T16:41:45+02:00August 2nd, 2024|Expo News|0 Comments