Two new local recognitions have been introduced by Effie South Africa for the 2026 season: Agency of the Year and Marketer of the Year. The rankings will be revealed at the Effie Awards South Africa Gala, alongside the 2026 winners, as part of Effie South Africa’s continued effort to spotlight marketing effectiveness. Modern Marketing is […]
The WesBank New Generation Social & Digital Media Awards, South Africa’s premier independent and performance-based digital accolades, have become the definitive benchmark for digital excellence in the South African corporate and agency sectors. The WesBank New Generation Social & Digital Media Awards is proud to announce the opening of early-bird entries for its landmark 14th […]
Caitlyn Greve, Digital Co-Ordinator at Sauce Advertising, says if you’re a marketing decision-maker, you need to hear this: brands aren’t just losing clicks, they’re losing eligibility. As we all know, online search doesn’t work like it used to. Discovery is becoming increasingly local and context-aware, and that means your marketing mix needs to be managed […]
According to new data from consumer insights agency KLA using YouGov Profiles+ data, among South African internet users, 62% stream games and 61% download games. A further 49% actively play games online, placing gaming firmly alongside the most common internet activities. These are not fringe numbers, they reflect a mainstream shift in how South Africans […]
This year’s New Gen Trends in Marketing and Tech Conference is sponsored by Blue Robot. Kyle Oosthuizen, Chief Executive Officer at Blue Robot, discusses the company’s partnership with New Gen, why gamification is an effective marketing tool and how brands can truly connect with their customers. Modern Marketing is a proud media partner of the […]
There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive startup, but by a department two floors down: procurement, writes Pieter Geyser, Commercial Director, Humanz. In the modern corporate machine, marketing, once the engine of growth and the soul of the brand, has been demoted […]
According to Adheesh Ori, Consumer Goods and Services, Retail and Automotive lead for Accenture Song, South Africa’s Consumer Goods and Services sector is entering a defining stretch. Product alone is no longer a differentiator. Experience has become the strategy. Consumers are not simply buying goods or services; they are assessing how easily a brand fits […]
According to the latest State of the Nation report from Worldpanel by Numerator, the FMCG market reached R414 billion in the 12 months to December 2025, delivering +4.6% value growth and +3.3% volume growth year on year. Household participation increased by +1.9%, driven by higher shopping frequency. However, the underlying story signals tightening basket discipline. […]
According to Ziphindiwe Ngcobo, Department Executive for Marketing, Isuzu Motors South Africa, we have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them. I say this as someone who started her career at Kantar, where data is not just […]
According to Gillian Rightford, Executive Director, Association for Communication and Advertising (ACA), marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex. One of the ongoing challenges within that complexity is how much […]