According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]
The #LightSAred movement has been acknowledged by Nathi Mthethwa, Minister of Sport, Arts and Culture. The movement was established to help the technical production and live events industry, which is in severe financial distress following five months of lockdown and has, to date, received no assistance from the Government. On 5 August, the industry joined forces […]
As part of its exclusive industry interview series, Modern Marketing spoke with Tseliso Rangaka, Chief Creative Officer (CCO) of FCB Joburg and Hellocomputer, who has been in the adverting and marketing industry for over 21 years. He discusses South African creatives finding their voices again and telling their stories through advertising, and the pace of […]
The South African technical production and live events industry, under the LightSARed movement on 5 August 2020 from 18:00–20:00, will light various parts of South Africa red under the hashtag #LightSAred to highlight the implications the lockdown has had on the industry after five months of no work or income. The #LightSAred campaign will see […]
Kim Taylor, Head of Collide, a Creative Business Unit of Eclipse Communications, mentioned that while some physical events will take place towards the end of 2020 and beyond, the benefits of virtual or hybrid events cannot be ignored, both now and in the future. The Covid-19 pandemic upended the global business landscape in a matter […]
Edward Herridge, Finishing Artist at Grey Advertising, states that design must attract attention in order to expand the legend (brand) of an agency’s clients. Now is the time of the emerging new normal, new patterns and increased chaos. Now is the time to allow the designer to expand. This is important since the product of […]
As consumers are thrust into a more digital lifestyle by the restrictions put in place to curb the pandemic, TAPTAP Digital announced its Sonata Audiences technology to provide brands with critical insights about new patterns of behaviour continuing to emerge. To implement an effective, value-added communication strategy that keeps up with the evolving needs of consumers […]
Kristen McCormick, Content Marketing Manager at WordStream, states that you could be offering the best new product or service around, but if you don’t promote it properly, you are likely to miss out on opportunities or even end up losing money down the line. The best way to digitally promote your new product or service will […]
South African exhibition, events and display company, Scan Display, was commissioned by the Western Cape Department of Health to transform four exhibition halls at the Cape Town International Convention Centre (CTICC) into four separate recovery wards for the temporary Covid-19 hospital. Although building a temporary hospital was not something the Scan Display team had done […]
According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs the assistance of various communication channels, especially a PR agency that understands the company’s industry. The importance of creating a favourable impression is hard to overstate in all walks of life, […]