In our exclusive Modern Marketing Industry Interview series, Managing Director of Joe Public Connect, Mpume Ngobese, discusses how her career in publishing inspired her switch to communication and advertising, which landed her in a leadership role working with creatives and executing successful purpose-driven ad campaigns. Early life Ngobese studied a Bcom Honours Degree with her […]
Sign Africa LIVE is proud to present an online CorelDRAW Graphics Suite Essentials workshop for beginners. This webinar enables participants to prepare professional-quality designs by exploring tools, workflows and user interface options. The course empowers participants in their unique creative scenarios, giving them a competitive advantage, and the confidence to deliver professional-quality design and pre-press […]
Rachel Thompson, Insights Director at GfK South Africa, states that around 86% of respondents said they were extremely concerned about unemployment compared to 80% in GfK’s survey during the Level 5 lockdown. By comparison, 66% said they were extremely worried about Covid-19, down from 80% in Level 5, when the coronavirus was their top concern. […]
With this life-changing Covid-19 event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands. Brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes, states Sindiswa Masuta, Strategy Business Director at Grey Advertising Africa. During this […]
Many South Africans are wondering what life will look like after lockdown. 1-Grid CEO and industry expert, Thomas Vollrath, says that one of the most prominent outcomes of lockdown has been the emergence of working from home. This has introduced an opportunity for businesses to develop hybrid working strategies whereby employees are able to work remotely and […]
Accenture has appointed Haydn Townsend to head Accenture Interactive in Africa, a new breed of agency that is digitally-focused, experience-led and engineered around experiences and outcomes. Vukani Mngxati, Chief Executive Officer of Accenture in Africa said, ‘It gives me great pleasure to announce the appointment of Townsend. He is an exceptional leader with solid cross-functional […]
According to Stuart Walsh, Head of Strategy at Grey Advertising Africa, a market segment is not a group that just shares similar demographics; it is a group of consumers who think, behave, or respond in similar ways to similar events or stimuli. For it to be useful, a segmentation scheme must meet two simple criteria: 1. […]
Michael Gullan, co-founder and Managing Director of G&G Digital, states that while adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive. The Covid-19 pandemic forced millions of people around the world into lockdown and […]
Our Modern Marketing Digital TrendCamp video features Billy Lascaris, Managing Director of Matriarch Marketing, whose video focuses on recession-proofing your brand. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be […]
As lockdown restrictions continue, being purposeful as a brand matters more than ever before. Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. Some brands are still figuring it out, but it’s been proven […]