The Coronavirus has shaken up our assumptions and forced us to work, shop, consume media and interact with others in new ways. Whether brands like it or not, that means customers are re-evaluating many of their entrenched purchasing preferences, according to Hemant Harie, managing director at Gabsten Technologies. And right now, we’re collectively going through a […]
According to Grant Lapping, Managing Director at DataCore Media, the retail industry is becoming increasingly critical when it comes to delivering tailored offerings that meet the needs and interests of individuals. A blanket approach to marketing is simply no longer sufficient. The retail industry faces the challenge of delivering a consistent customer experience (CX) across […]
According to Stuart Walsh, Head of Strategy at Grey Advertising Africa, the ‘beginning’ was not that far back: the early 2000’s, when the ever-increasing interconnectedness and interdependence of people around the world was awakening many brand owners to the prospect of global marketing. Indeed, it’s been such a relatively short time since our industry-first embraced […]
According to Mark Irvine, director of strategic partnerships at WordStream, running even limited ads now can help make re-opening more successful. As you prepare to ramp up your business, you need to ramp up your marketing in advance to make a splash on day one. The question of when to start advertising online again seems […]
Robin Fisher, regional VP of Emerging Markets at Salesforce, says the company’s research found that standards of customer engagement are shifting again, and that marketers in South Africa are prioritising innovation in a radically altered landscape. Salesforce’s State of Marketing report shows that as technology drives customer expectations to new heights, marketers in South Africa […]
According to The MediaShop’s Herman Degener, there is no one-size-fits-all solution here, and no panacea. However, by weathering the same storm, there are some useful nuggets of advice from the intellectuals at WARC which he feels will provide a slightly elevated sense of ‘we’ve got this’ after reading them. Isla Prentis from our Tirisano Consulting […]
The Nedbank IMC 2020 conference was originally due to take place on 19 March but was postponed. Now in a first of its kind virtual marketing conference in South Africa, the event is scheduled to go virtual on 24 July 2020. Dale Hefer, IMC CEO said, ‘Thought leadership is needed now more than ever. Business […]
Keeping up with the global trend of being agile and maximising online technologies, Modern Marketing’s new interactive and LIVE online platform will allow audiences to experience product launches, webinars, events, video tutorials and the latest industry trends from the comfort of their personal spaces. The LIVE Platform will feature interactive content across different online platforms […]
Our Modern Marketing Digital TrendCamp video features Ryan McFadyen, Head of Strategy at HaveYouHeard, whose video takes us through survey results of what customers want brands to do during the lockdown. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]
As part of its exclusive industry interview series, Modern Marketing held an online interview with Ipelegeng Thibedi, the CEO of African Operations at Weber Shandwick, who has been part of the branding and marketing industry for over 15 years. She discusses her career journey, the possibilities of integration, purpose-driven marketing and bringing ideas to life. […]