Yvette Gengan, Digital Media Manager at The MediaShop, thinks back to when AI first became a buzzword across the globe. How many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough. I recently came across an article about a […]
According to Bluegrass Digital CEO Nick Durrant, good website design and interface structure is possibly the most important consideration for any modern business. Websites can be built in so many different ways, but they’re only a few of them that will successfully attract new business and retain existing customers by providing a good customer experience. […]
Derek Cikes, Commercial Director at Payflex, identifies ten reasons for online shopper cart abandonment so that merchants can address the issues head-on and get those carts through checkout. 1. Extra costs are too high (shipping, tax, fees) 53% of online shoppers say they abandon their cart because they’re faced with extra costs at checkout that […]
Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]
According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]
According to Paula Sartini, founder and CEO at BrandQuantum, the market is saturated with brands and companies are competing for customers on a global landscape. Competition in today’s business landscape has never been fiercer. At the same time, customers want to be delighted in every customer engagement and with so much choice, they aren’t afraid […]
According to Bluegrass Digital CEO, Nick Durrant, to earn long term trust and loyalty, business leaders must raise the bar and exceed customer expectations. This is the greatest challenge and can only be achieved by giving customers exactly what they expect – and even more. Understanding user expectations and designing the entire user experience towards […]
Managing Director of PR Worx, Madelain Roscher, shares what to expect for 2020 in the public relations and communications sector. As we embark on a new decade complemented by the fastest technological growth we have seen in human history, we can expect ample new trends and advancements to sweep across the various industries, ushering in a different approach […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
Anine De Wet, co-founder and managing director of Cape Town through-the-line agency 2AM addresses the issue of gender roles in the workplace. 2AM, which De Wet co-founded with Marco Russilillo in 2014, was recently acquired by Hoorah Holdings, where she retains the role of MD. As the battle for gender diversity lingers in South Africa, […]