It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken these steps, Nedbank IMC 2020, Prism Awards 2020, Cannes Lions International Festival of Creativity, American Association of Advertising Agencies and Advertising Week Europe to name a few. Despite the economic costs involved in this decision, the […]
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year award. Such recognition is what continues to drive and show him that his efforts resonate with that of the industry. Early life On Saturdays, Mashigo attended a school where he learnt […]
Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in a different channel to the one in which the brand first encountered them. For example, an ecommerce store can send a remarketing email to a registered user on its website who […]
According to the South African Council of Shopping Centres (SACSC), we must create products and experiences with and for specific consumer audiences if we want them to become loyal customers. Gone are the days when we could say, ‘Advertise it and they will come’. That’s because consumer behaviour has undergone a huge transformation in an […]
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced as load shedding has once again become one of the most used buzzwords in South Africa. But while we wait for the government to […]
Physical traits (such as vocal tract dimensions) combined with harmonics and speech patterns create a unique digital pattern or voiceprint that is then used to identify a customer stated Gerrit de Villiers, Presales Manager Inovo. Although there are other benefits (such as enhanced CX through quicker customer identification), this technology has been primarily used to […]
According to Chris Botha, Group Managing Director at Park Advertising, audience equals income. This equation has been true in the media game for years. In theory, it all makes sense. We’re all familiar with the concept of ‘clickbait’ (content whose main purpose is to attract attention and encourage visitors to click on a link to […]
Scott Matthews, Head of Moving Tactics Retail Analytics, mentions that retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making and will continue to invest in and rely heavily on information and analytics. But in the same breath, we must realise that retailers in emerging economies have a variety of challenges that […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]
Roman Magis – Principal Director: Video, Advertising and Content for Accenture in South Africa – states that modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action. The media landscape continues […]