Michael Gullan, Co-founder and Managing Director of G&G Digital, says the year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived and hasn’t changed much, especially in business. While we have seen many developments in technology and marketing strategies over the last […]
A 2017 study by global management consulting firm McKinsey & Company found that the world’s most creative companies financially outperformed their peer firms in revenue growth, return to shareholders and net enterprise value (the assessment used M&C’s Award Creativity Score). Emma Odendaal, Digital Director at John Brown Media says if creativity and business performance is directly […]
Head of SEO at Reprise Digital South Africa, Marcus Matsi, says search engines are getting better at understanding content that is crawled. This enhances the user experience by only serving content relevant to the query’s intent. Take for example Google Featured Snippets (structured data), Google’s Local Packs, Knowledge Graphs, and so on, that result in […]
Everlytic has released a guide on how businesses can improve their email delivery using email engagement principles, like database hygiene, refining email properties, optimising email composition and email testing. Achieving and maintaining a high delivery rate is often more complicated than it seems. From the moment a sender hits send to when an email arrives in […]
Google quietly announced the phasing out of the manner in which it collects, stores and sells consumer information gathered by its super-dominant Chrome browser. According to Geoff Cohen, partner at DYDX, in theory, this is a win for consumers. ‘It can’t really be argued that removing weaponised data from the hands of increasingly intrusive, unequally regulated, […]
Wynand Smit, CEO Inovo, says organisations must first conduct an honest assessment of their existing self-service offerings and how effectively these are meeting customer expectations. The reality is that when it comes to self-service, most South African businesses do not fulfil even the most basic customer demands. This is where analytics become crucial to understand […]
The Event Greening Forum (EGF) hosted free event greening training in Johannesburg, Cape Town and Durban from 17-21 January 2020 in association with Meetings Africa and Africa’s Travel Indaba exhibitor briefings. The training was sponsored by South African National Convention Bureau as part of their strategy to promote sustainable event practices within the local Meetings, […]
Zubeida Goolam, Co-Founder and Creative Partner at Brandtruth//DGTL, explains that the digital and social media marketing landscape is in constant flux because of software updates, changes to platforms and new ways of consuming content. The key is to keep improving the experience for consumers, to know where they are going next and to be there […]
Loeries is calling on the brand communication industry to create work that changes things and makes a difference and then submit their entries for the Loeries 2020 awards. The deadline is 11 May 2020. Loeries COO Suzie Bowling said that people don’t realise the incredible power creative minds have to impact real change that can […]
Brands should not forget about the ability of radio station presenters and DJs to help them connect with customers and drive interest in their products and services among consumers, states Charlie Wannell, Head of Marketing at Mediamark. Here are some reasons why activations that tap into the influence of radio personalities work so well: Radio […]