Bluegrass Digital CEO Nick Durrant says digital marketing should always start with an audit – it could benefit any business aiming to increase its online presence. Through strategic planning and implementation, an audit should lead to increased online sales conversions and offer a higher ROI on marketing spend. Companies can become more profitable through website […]
A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large. Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now […]
Richard Lord, Media and Operations Director, Meta Media, says everyone wants to know what 2020 has in store for those in media and advertising. He focuses on the continued growth and movement of audiences to online video streaming. The pace of on-demand video continues unabated. We have a new entrant into the marketplace: Apple TV+. […]
According to HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch. These are the two most important things marketers should remember about influencer marketing. Influencer marketing is not a one-size-fits-all channel. It succeeds in myriad […]
Rob Anderson, CEO and Founder of Brand Hubb, talks about a new decade – with it comes a new mindset to start shifting to customer-led marketing growth. Why? To put it simply, push marketing is losing relevancy fast, especially when consumers are being served hundreds of advertising messages by brands daily. We find ourselves in […]
Lisa Smith from Wordstream looks at the best marketing strategies for 2020. Personalise marketing messages Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalise every single message in 2020 by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment. ‘Only very few brands execute a personalised […]
When you own a franchise or are the exclusive licence holder for a brand in a territory, you inevitably understand the importance of marketing to drive sales, but often miss the critical role it plays in brand building. Long term, you need a strong brand to build a franchise. This is according to Marketing Consultant […]
Ira Somers, writing for Massivit 3D, discusses retail advertising trends. The first is Retail As A Service (RaaS). What do Google Apps, Facebook, and Dropbox have in common? They’re all examples of Software as a Service (SaaS). Just as SaaS has seen software companies host and licence out their product for a specified period, RaaS similarly provides […]
Wayne Flemming, Founder and Managing Partner of Brandtruth//DGTL says that in the very near future, we will look back and see the J Curve of growth inspired by the rapid development of technology. Already experienced daily in Augmented Reality apps such as Snapchat or games like Pokemon Go and Ingress, cyberspace is increasingly merging with […]
Derek Cikes, Commercial Director at payment fintech Payflex, says South Africans have become obsessed with promotions, with 30% of the total volume of FMCG products in South Africa in 2018 sold at a discounted price, up from 27% in 2017. A recent Nielsen survey shows that South Africans are the third most discount obsessed shoppers […]