Charne O’Haughey, Social Specialist at Reprise Digital South Africa enquires how marketers and businesses are connecting with target audiences in 2020, given that there is an already large flock to social platforms. She also discusses social media trends for this year. It’s clear that social media has become an integral part of people’s lives, forming […]
You can now keep up to date with industry trends via the newly launched Modern Marketing News weekly top stories newsletter on WhatsApp. Start receiving the top five stories on WhatsApp in two easy steps with this free service. Step 1: add Sign Africa News as a contact on your cellphone, local: 072 633 1027; international: […]
Nick Durrant, CEO at Bluegrass Digital, states that mobile apps are reshaping all industries and business leaders need to quickly adopt the latest mobile app trends in order to succeed in 2020. It is also critical for businesses to integrate the latest mobile app development technologies to reach a wider target audience and more importantly, […]
Judith Middleton, CEO of DUO Marketing + Communications, says that for those planning their marketing tactics with the next generation in mind, both Generation Y (millennials) and Z trust editorial content (68% of respondents in both cases) and view earned content as their fourth and third most trusted advertising format respectively. In a recent online […]
According to Jos Caelers, CEO of Engagement Factory, consumers don’t like hearing your adverts, so they stream music. They don’t like seeing commercials, so they get Netflix. And let’s not even address the adblocker you’re probably using right now. We as marketers and businesses are losing control over our marketing materials, and as a result, […]
We’ve compiled a list of our most popular articles of 2019, including award shows, launches, thought-provoking campaigns, opinion pieces and reports that gave great insight into the industry. January February March April May June July August September October November December
According to Chris Day, Managing Director of Moving Tactics, the trends that they have predicted over the last few years have become the norm and they work exceedingly well. It is essential that the basic building blocks are in place on which to build a value-add system that has the capability to accommodate the digital […]
According to Natalie Pool, Head of Content at VMLY&R South Africa, content writing and now more specifically the burgeoning field of user experience (UX) writing is not like conceptual copywriting. We are not trying to outsmart our audience or make them wonder if they should change their mind. As content designers, we are here to […]
Allison Day, digital marketing associate at WordStream, gives tips on how to get your Google Ads ready for 2020 and says that you should always aim for a high Quality Score. This improves your ads’ chances of being shown and decreases the amount you’ll need to bid on them. A high-performing Google Ads account that […]
To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and marketing working together, there continues to be a great divide between these departments. And yet […]