South African brand managers have switched on to the high returns that outdoor offers, says Andrew Stevens, Director of Tractor Outdoor. The right billboard in the right place is one of the powerful ways of getting your message to your target market. Unfortunately, the positive aspects of outdoor are being drowned out by one or […]
According to Michael King, Managing Director of Reprise Digital, an IPG Mediabrands company, in South Africa, financial industries, especially the top insurance companies, invest more money into Paid Search than most of the remaining industries put together. In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, […]
KFC identified the need to turn the #KFCProposal story that begun at one of their stores into a positive legacy. By identifying the opportunity, they made it distinctive for their brand; they offered an experience and one could go as far as to say it was embedded into their ‘Add Hope’ initiative. Even if this […]
Jason Liebenberg, Business Unit Director, Hoorah Digital, says that despite the proliferation and increasing ubiquity of channels like instant messaging and social media, email remains a powerful way for brands to reach their audience, and the reasons for this are simpler than one might imagine. Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day […]
More and more companies from developed countries are outsourcing to South African marketing agencies to run their campaigns, due to tightening margins from competition and the increasing cost of employing local talent, says Justin Lester, owner of Ruby Digital and co-founder of Smart Marketing Podcast. The biggest digital marketing trend we’ve seen recently is a shift […]
Chris Botha, Group Managing Director of Park Advertising, says it’s the time of year where everyone can tell you how many weeks, days, minutes and seconds there are left until they go on holiday. It is human nature to ‘look forward’ to a better tomorrow. There is something quite natural about it. Our beloved country has […]
Since 2010, the Loeries Official Rankings have offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands and agencies, as well as specialist focus areas and individual performance in key areas. The Loeries Official Rankings is a useful and independent […]
Ryan McFadyen, co-founder and strategic head at HaveYouHeard, outlines his vision of influencer marketing best practice. Integrated thinking is key Don’t treat influencer marketing as a tactic or inconsequential add-on to a campaign. What works today is integrated thinking and integrated execution. Use influencer marketing with purpose and based on insight so that it can […]
Renier Meyer, Account Strategist at Google Premier Partner, iLEAD et al, discussed how you can maximise your brand campaign reach with Google at the #ModernMarketingTrendCamp. This article highlights key takeaways from his presentation. Google Searches are growing roughly 45% every year and with more than 3 Billion searches predicted in 2019, so it is crucial […]
The evolution of the pharmaceutical industry is contradictory, as healthcare tries to address new illnesses as well as incorporate different ways of thinking about wellness. These contradictions are not only on the manufacturing side of the pharma industry, there’s also work to be done in retail. Eben Esterhuizen, General Manager at OnShelf Pharma shared PwC’s Pharma […]