Noah Khan, Regional President of Digital and Innovation for Central East Europe, Middle East and Africa at TBWA and Digital Arts Network (DAN), suggests that rather than having a pessimistic attitude to new technologies, we need to instead get a grip on understanding all the moving parts and then look for synergies and the opportunities they […]
Firejuice founder, Bernard Jansen, explains how small to medium businesses will benefit from managing their marketing internally as well as who should be in charge of the marketing function. Research conducted by Firejuice amongst entrepreneurs shows that only 24% of businesses do marketing internally while the other 76% don’t employ a marketing person for the […]
Tribe Leader of One Lady & A Tribe – Sheila McGillivray – thinks of graphic design as the corporate sister of art and says great design always flies a bold brand flag, telling the consumer it is unique and trustworthy. She discusses five graphic design trends she predicts seeing more of in 2020. 1. Break-the-rules palettes […]
Judith Middleton, CEO of DUO Marketing + Communications, discusses why LinkedIn is key to effective B2B digital marketing. She unpacks why LinkedIn is different to other platforms and mentions that it continues to grow in South Africa and will likely surpass Twitter. According to We Are Social’s Digital in 2019 report, the number of active […]
The challenge of channel allocation is often exacerbated for smaller clients because they can often only afford to run marketing tests in selected channels and only on a small portion of inventory available within those channels, states Raymond Smit, Head of Paid Search at Reprise Digital South Africa. Advertisers are spoilt for choice when it […]
Fuelled by technological innovation, there are multiple new ways for brands to communicate and interact with consumers. Every consumer experience has the potential to change their attitude and behaviour towards your brand and yet budgets and resources simply cannot cover all touchpoints. This means it is more important than ever to pinpoint the moments that […]
The festive period from Black Friday to Boxing Day is when big brands pull out all the stops to reach into consumers’ hearts and tug on their purse strings. Brands are all saying the same thing, as loudly as possible: ‘spend your money here’ Justine Drake, Content Editor at John Brown and Editor of Fresh Living magazine, and […]
Richard Mullins, Managing Director for Europe, Middle East and Africa at Acceleration, says with the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else. What motivates them is not how much they love the brand of a retailer, service […]
Let’s first go back in time to the late 1700’s/early 1800’s, where the first Industrial Revolution brought us advances in textile manufacturing and the innovation of the steam train. A few decades later into the end of the 18th century, we entered the second Industrial Revolution that introduced steel production, the automobile and electricity, says Claire […]
According to Hoorah Digital CEO, Shaune Jordaan – understanding which metrics matter to your business is more crucial than ever before. When brands and businesses are monitoring the metrics that align to their commercial goals, it becomes significantly easier to gain traction in the digital space and realise opportunities for growth. Analytics are the competitive […]