Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, focused on achieving business growth through effective digital branding and marketing strategies at the #ModernmarketingTrendCamp. This article highlights key takeaways from his presentation. Key digital marketing strategies for 2019/20: The marketing rule of seven: it takes about six to seven times for some people to see your brand’s […]
Adam Morgan, founder and partner of eatbigfish, explains that a challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. There are many categories in the African […]
Wayne Flemming, founder and managing partner at Brandtruth//DGTL, says that in our digital world, video has once again become the star and is great when you’re at home watching YouTube content on your iPad or scrolling through IGTV on your phone. Where does audio fit into this visually saturated world of marketing? Images help to […]
One of the areas of brand safety that raises alarm bells within the C-suite of large corporate organisations (beyond the marketing department) is the report of their marketing dollars being spent on fraudulent advertising. Federico de Nardis, GroupM Africa CEO, discusses the practice of ad fraud, and how to address it. Ad fraud is ‘impressions […]
Andrew Dabbs, Digital Media Strategist at The MediaShop, says that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. This new tactic creates some very interesting questions for marketers. The reason is that the Like has been […]
According to Jacqueline Raw, owner and founder of marketing consultancy, Ycagel, digital lead generation is not as complicated as it seems. If you’re clear about who you’re trying to reach, spend time crafting an unbeatable offer that drives value, clearly map out the online journey and automate well, you’re going to win and you’ll win […]
When Mosidi Seretlo started in the marketing industry, she knew nothing about marketing, she just loved solving business issues and getting consumers to buy the brands they were selling. She also loved seeing how campaigns and innovation were impacting on business results. Today, Seretlo is the founder of strategic marketing company Mosidi K Seretlo Consulting. […]
Sean Sullivan, Business Unit Manager at The MediaShop, says that Generation Alpha is a growing and lucrative consumer market. Collectively, their spending power is huge. These kids are marketing’s newest power brokers. They’re already playing an outsize role in household buying decisions, even though the oldest among them is only nine years old. These children […]
Single-minded focus is key in an economy that is struggling and brands are fighting to be part of the consideration set. Marketers often overcomplicate the interaction they have with brands on different levels, which muddies the water for their consumers. This is according to Jedd Cokayne, Business Unit Manager at The MediaShop. Certain segments have […]
According to BrandQuantum, customers are become increasingly tech-savvy and have access to brands across a global marketplace. To compete in this market, brands have to evolve to meet customers’ needs and exceed their expectations. Technology is imperative to connect with customers, improve experiences and drive customer loyalty. The global marketplace does not restrict customers to […]