Nona Koza, Business Partner at Oliver South Africa, states that during austere times, marketing activities are among the first to be cut back, which is also often the wrong thing to do. It’s a mistake that brands make worldwide. Research shows the contrary is true: if you keep up your brand activity during tough times, […]
Ashleigh Wainstein, director of Martech firm Social Places, says that increasingly, consumers are writing and checking reviews from their phones. More than 21 million South Africans have smartphones with GPS, which allows them to do location-based searches for shops and restaurants – and then review them, even on-site. Therefore, improving online review ratings is a […]
According to Ryno Colyn, Head of Moving Tactics’ Digital Content, marketers need to understand their digital signage technologies before planning major marketing projects. Strategic content development involves planning your annual marketing calendar in advance to focus on specific campaigns that will stand out from the rest. Knowing your network is key as technical advances, or […]
According to David Limbert, creative head of Magnetic Storm, moments of inspiration happen at the most unlikely of times and when you least expect it. A visit to a gallery, watching a bee collect pollen from a flower, your four-year old’s artistic impression of you: moments when you absorb the world. And they all more […]
Andrew MacKenzie, MD of Boomtown, states that there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners – especially over the last five years. The truth is there have been the couple of standout pieces, generally aligned to a hot political story or […]
According to Oliver South Africa, on-site agencies save considerable time for clients around briefing, raising POs and other project demands. There are also the cost and time efficiencies gleaned from a single in-house agency, as opposed to managing multiple smaller content or digital agencies. In-house agencies are returning to the inner shrines of companies. Several major […]
Brand management and events branding solutions company, Pinnacle Digital Solutions, highlighted its wide product range at the recent Modern Marketing Expo. The product range includes: Sharkfin banners, Telescopic banners, Windcheaters, Pull Up banners and X Frame banners. Banner walls, Frame banners, Fabri Frames, A-Frame banners and parasols. Fence wraps, curved bannerwalls, media back drops, table cloths and bunting. Country […]
With the aim of helping brands enjoy the benefits of LED screen solutions, Excel LED showcased a variety of LED screens at the Modern Marketing Expo, which took place at the Gallagher Convention Centre from 11 – 13 September 2019. Excel LED delivers industry-leading value through a range of full colour LED screens with features […]
Firejuice Marketing conducted a survey aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. 100% of the surveyed businesses believe in marketing as an effective tool, however, only 46% carry out consistent marketing campaigns. The questionnaire answered by individuals in key decision-making positions in the SMME sector […]
Cindy Diamond, Group Sales Director at Mediamark, states that recent surveys conducted separately by Jacaranda FM and East Coast Radio revealed similar learnings, with an overwhelming number of participants (75% +) stating that they actively engage in shopping on Black Friday either in-store or online. These audience surveys disclosed that the most popular Black Friday shopping […]