Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are adopting technology solutions that aim to delight their customers and enhance customer experiences. According to the 2019 […]
Margarita Karvouniaris, Marketing Manager for Game South Africa, looks at the evolving retail landscape and how consumers are highly tech-savvy, placing increasing demands on brands and services. With that comes the critical importance of a truly meaningful, personalised customer experience for shoppers, which ultimately fuels the retail environment of the future. What can retailers do to […]
Unigraphics used the Modern Marketing Expo, held at the Gallagher Convention Centre from 11 – 13 September, to launch the UniAluminium Display fabric frames, UniPole and Ezitube. These new and improved UniAluminium Display fabric frames are made in South Africa and come in profile lengths and lightboxes. The UniPoles are quality powder coated aluminium poles […]
At the recently held Modern Marketing Expo (11 – 13 September, Gallagher Convention Centre), Stelle Enterprises Group showcased world-class products, services and promotional branding solutions to visitors. The company highlighted corporate gifting, branding as well as indoor and outdoor washable solutions without any colour fading such as: banner walls, gazebos, sharkfins and flags. They also […]
Uprint Digital Direct will highlight their A3 total solution transfer print technology that can print using heat transfer and the company’s in-house chemical transfer at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The Uprint technology can brand on any product with no sublimation coating. The technology is coupled with a […]
Delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries at the first #ModernMarketingTrendCamp, which was held at the Gallagher Convention Centre on 11 and 12 September. Mohammed Jogie, Strategy and Design at MSD, presented insights into creative problem solving with the help of ground-breaking research from around the […]
The first Modern Marketing Expo, co-located with Sign Africa, FESPA Africa, Africa Print and Africa LED, and which was held last week at Gallagher Convention Centre, attracted 6850 visitors in total, with 5923 unique visitors and 927 revisits. The expo was an opportunity to see the most innovative promotional, display and marketing products. Visitors got […]
Tali Digital Branding Solutions showcased a rich selection of branding options that companies can use to advertise effectively and in exciting ways at the Modern Marketing Expo (11 – 13 September 2019, Gallagher Convention Centre). The company supplies premium high-quality commercial printing services and customised promotional display products. Beyond banners and billboard printing, they showcased a […]
OCD Marketing introduced the 3D Hologram fan display at the Modern Marketing Expo (11-13 September 2019, Gallagher Convention Centre). The 3D Hologram OCD Fan Display is an innovative way of promoting your brand. It is user-friendly with intelligent control and comes in different sizes. OCD has in-house designers available to assist companies with their 3D images […]
Pop Up Products highlighted ways in which companies and individuals can expose their brands at the Modern Marketing Expo, which took place from 11-13 September 2019 at the Gallagher Convention Centre. Pop Up Products has a variety of branding products such as display banners, gazebos and parasols. They also do large format sports and events branding […]