Casey Mantle, Head of Chatterbox at 8909 Digital, discusses the difference between content creators and influencers in advertising. An influencer can be a content creator, a content creator can be an influencer, so what’s the difference? Quite a lot, actually. We see influencers as individuals who have the power to affect purchasing decisions and opinions of others because of their authority, [...]
Based on insights from nearly 300 destination marketing organisations (DMOs,) government departments and affiliated tourism entities worldwide, the State of Destination Marketing 2024 report explores effective marketing strategies for engaging travellers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights. This first-of-its-kind [...]
Barron shares tips on how to ensure that your corporate gifting strategy is on point, appropriate and does justice to your intent to thank those important people for their valued support and efforts throughout the year. It’s fast heading into year-end and the season for giving is in full swing. Corporate gifting is a thoughtful way for businesses to express appreciation [...]
T-shirts are popular because they can be customised to fit each individual’s unique personality and style. T-shirts can also be enhanced with special effects and very creative and eye-catching graphics. When designing printed T-shirts, there are certain things to consider to ensure the perfect result. T-Shirt Printing Design Tips: 1. Imagine your design on a T-shirt and where it will be [...]
Tara Turkington, CEO of Flow Communications, discusses eight business lessons that can be learnt from the Springboks. Striving for victory in the 2023 Rugby World Cup in France, the Springboks have modelled great leadership skills that are also useful reminders for good leadership in business. 1. Believe As Nelson Mandela said, ‘It always seems impossible until it’s done’. South Africa won [...]
Based on a recent poll conducted using KLA’s YourView tool, there are six main reasons why consumers in South Africa are hesitant to shop online. Security Concerns A staggering 44% of respondents expressed concerns about the security of their personal and financial information while shopping online. Security threats, including scams and phishing attacks, deter many South Africans from engaging in online [...]
Media monitoring company, Novus Group, discusses how to unlock the secrets to PR success. The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand sentiment, and have an eye on competitor activities. Of course, before any organisation or agency [...]
After the success of the Modern Marketing Expo, held from 13-15 September at Gallagher Convention Centre, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. The expo, which was co-located with Sign Africa, FESPA Africa, Africa Print and Graphics Print & Sign, [...]
The Redbox Magnetic Display is an innovative exhibiting solution, and is composed of 100% recyclable cardboard. The reliable cardboard displays are quick to assemble for Point of Purchase purposes. Tygan Digital, which is an exclusive Redbox agent in Southern Africa, will exhibit the Magnetic Display at the Modern Marketing Johannesburg Expo, taking place 13-15 September […]
According to Peter Verster-Cohen and Rob McCulloch of The Video Cartel, embracing video marketing in a strategic and tailored manner will not only yield significant return on investment (ROI), but also ensure that brands stay relevant and thrive in this visually driven landscape. Video has emerged as the powerhouse for brands seeking to captivate audiences […]