News – Page 7 – Modern Marketing Expo

Nano Influencers Lead In Engagement According To SA Influencer Report

The Influencer Playbook, based on a survey of 560 influencers conducted over a three-month period, aims to provide transparency in the marketing landscape, particularly concerning influencer rates and expectations. The Racket Club, in collaboration with YOUKNOW, are proud to reveal the findings of their comprehensive influencer report, which sheds light on influencer engagement and industry benchmarks in South Africa. Braden Smulders, [...]

By Modern Marketing News|2024-12-09T11:22:50+02:00December 9th, 2024|Trends|0 Comments

Putting Data At The Heart Of Your Marketing Strategy

In a new whitepaper, Incubeta looks at why data unification is critical, how it serves as the linchpin for measurability as well as AI success, and what steps organisations can take to set themselves up for sustainable business growth in a data-driven future. Most 2025 prediction pieces will be focusing, at least in part, on how measurement strategies, predictive analytics, and AI-driven [...]

By Modern Marketing News|2024-12-02T08:44:48+02:00December 2nd, 2024|Trends|0 Comments

Is Oversaturation Becoming A Major Issue Due To The Rise Of AI?

According to Madri van der Westhuizen, Campaign and Social Media Manager at ANEW Hotels & Resorts, many marketers are using AI-generated content to reach potential consumers. As a result, the uniqueness and originality of messaging have diminished. Most content is becoming the same, filled with the similar keywords and lacking substance, making it harder for brands to stand out and connect [...]

By Modern Marketing News|2024-11-21T15:26:16+02:00November 21st, 2024|Uncategorised|0 Comments

Design Shouldn’t Be Treated Like Art

According to Vanessa Bosman, Managing Director at Just Design SA, following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we [...]

By Modern Marketing News|2024-11-21T15:26:11+02:00November 21st, 2024|Trends|0 Comments

The Future Of E-Commerce And Black Friday In South Africa

In South Africa, Black Friday has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. Consumer insights agency KLA has compiled findings using YouGov Profiles data and [...]

By meggan|2024-11-18T12:15:31+02:00November 18th, 2024|Trends|0 Comments

NUtec And Expand A Sign Collaborate To Produce Unique Inflatable Ink Bottle

Custom inflatables are an effective tool for engaging audiences at events. At the Modern Marketing Expo at Gallagher Convention Centre, a giant inflatable ink bottle with waving arms – a new innovation that has never been done before in South Africa – could be seen at the NUtec Digital Ink stand. The unique inflatable was produced by Expand a Sign, while [...]

By Modern Marketing News|2024-11-05T16:19:39+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Pure Event Gear Exhibited Services At Modern Marketing Expo

Pure Event Gear exhibited at the Modern Marketing Expo, which ran during September at the Gallagher Convention Centre. Pure Event Gear had the opportunity and privilege to render their services for the first time to Sign Africa in 2012, and now the company provides for approximately 80% of the exhibitors with rigging and lighting needs. Since then, it has become an [...]

By Modern Marketing News|2024-11-05T16:10:52+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Embrace The Future Of Marketing, Branding, Printing And Signage With The Modern Marketing 2025 Expo

Modern Marketing expo organisers Practical Publishing have announced the dates for the Modern Marketing Expo in 2025. Visitors to the 2025 event can embrace the future by seeing the latest opportunities in branding and marketing solutions. Visitors will also get new perspectives in graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. A major theme of [...]

By Modern Marketing News|2024-11-05T16:01:39+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Impumelelo Promotions Showcased Banner Walls And Telescopic Flags At Modern Marketing Expo

Impumelelo Promotions exhibited at the recently held Modern Marketing Expo. The company, a specialist in sewing and finishing solutions, showcased its banner wall and telescopic flag solutions. The company also specialise in the finishing and stitching of banners, flags and gazebos, as well as the manufacturing of school bags, gazebo bags, banner wheelie bags, roll up bags, telescopic/sharkfin bags, wheelie bags, [...]

By Modern Marketing News|2024-11-05T15:45:52+02:00November 5th, 2024|Expo News|0 Comments

Modern Marketing Johannesburg Expo Highlighted New Technologies In Marketing And Branding

The Modern Marketing Expo, held at Gallagher Convention Centre, attracted 5274 visitors from 38 countries. The event was co-located with Sign Africa, Africa Print, FESPA Africa and Graphics, Print and Sign. The top countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Zambia, Namibia, Botswana, Eswatini, Lesotho, Malawi, Congo and Ghana. Visitors could see new products and business opportunities [...]

By Modern Marketing News|2024-11-05T15:06:32+02:00November 5th, 2024|Expo News|0 Comments