Jonathan Lumley, Head of Clients, Channels and Markets at immedia, says if community is the focus of your organisation, you have a superpower that can grow your bottom line. For brands, businesses and organisations that have audiences, members or communities, there is no better time than the present to build and leverage a highly engaged […]
Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]
Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]
Marketers that invest in understanding how people’s emotions and values are changing in the face of multiple national lockdowns and Covid-19 waves will position their brands to thrive in this volatile landscape. To keep pace, brands need to move beyond demographics and focus more than ever on psychographics. This is according to Virginia Alvarez, Head […]
Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]
A study conducted by research and insights company BMi Research in 2020 surveyed six online e-commerce stores, with each store evaluated by 10 experienced online mystery shoppers. The study has shown that online retailers continue to face challenges that undermine the customer experience. These challenges include ensuring sufficient stock, transaction and delivery issues and unclear […]
Wayne Flemming, founder and CEO at Valiant, says simplicity still matters more than ever and that nothing can be truer than within our social media itself. Content overload We are inundated with consistent feeds, messenger platforms, emails and social content on multiple platforms. With a global trend of people decluttering their lives, it is a […]
Fabio Longano, CEO and founder of TouchFoundry, says to create something successful you need to make sure there is an aspect of longevity and it is critical to maintain consistent marketing efforts. This means you need to keep engaging and reengaging with your audience to stay top of mind and ahead of the competition. As […]
Our Modern Marketing Digital TrendCamp video features Adam Jayes, Head of Digital at Havas, who discusses how to build a successful brand online. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]
Kgavgelo Masenya, Media Planner at The MediaShop, discusses Twitter’s subscription model and wonders what would make people spend hard-earned money on tweets and where it will leave the advertising audience. Admittedly, I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what is happening. But for many […]