Mushambi Mutuma, Managing Director of Black Powder, says there has been talk about how we will place more focus on a work-life balance. Even more has been said about how inner cities will empty and commercial landlords will struggle to fill offices as we work more and more remotely. Even the tech giants are fleeing […]
According to Johan Kruger, Head of Context at Consulta, a brand promise happens on a subconscious level when someone or something becomes trusted by consistently delivering a good experience. It happens repeatedly, creating the expectation – even if on a sub-conscious level – that it will always be so. This branded experience happens spontaneously and is […]
According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]
Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]
Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]
According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]
According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]
Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]
According to Desirée Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]
According to Percy Shangase, Managing Owner at Amashuku Marketing Solutions, now more than ever, marketers need to be intentional in their efforts to harness an insights-infused multiple disciplinary marketing approach to connect with their customers, who are shrinking owing to eroding discretionary spend. 2020 was the year to learn from, despite business closures, retrenchments, erosion […]