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Understanding How TV And YouTube Work Together And Their Brand Impact

Zanele Hlatshwayo, YouTube lead at Google Africa and Ciarán Whitaker, FMCG Industry Manager at Google Africa, state that there are 24 million South Africans over the age of 18 on YouTube, and that this number is growing. This is not a platform number, but the number of adult viewers who can be reached through advertising […]

By Modern Marketing News|2020-11-26T13:39:38+02:00November 25th, 2020|Branding|0 Comments

Pernod Ricard Partners With Springbok Stalwarts For #SisonkeMzansi Campaign

On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]

By Modern Marketing News|2020-11-20T11:35:58+02:00November 19th, 2020|Advertising news|0 Comments

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