According to Casey Mantle, Head of Digital at Special Effects Media & member of the IAB South Africa Influencer Marketing Committee, for years, the influencer marketing industry has treated disclosure as a small piece of campaign administration. Add ‘#ad’ to the caption. Select the paid partnership label. Put the required wording into the creator brief. […]
According to Adheesh Ori, Consumer Goods and Services, Retail and Automotive lead for Accenture Song, South Africa’s Consumer Goods and Services sector is entering a defining stretch. Product alone is no longer a differentiator. Experience has become the strategy. Consumers are not simply buying goods or services; they are assessing how easily a brand fits […]
According to Willem Steenkamp, Flow Communications senior writer and editor, says that for the past few years, artificial intelligence has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application. Here are four trends for 2026. Trend 1: Integrated And Multimodal Generative AI […]
Human Rights Day, commemorated annually on 21 March, honours those who lost their lives during the 1960 Sharpeville massacre and recognises the ongoing responsibility to uphold the rights enshrined in South Africa’s Constitution. It is a month of national reflection, accountability, and recommitment to justice. In this context, Brandscapers Africa believes the private sector has […]
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers today and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers. [...]
Marketers that invest in understanding how people’s emotions and values are changing in the face of multiple national lockdowns and Covid-19 waves will position their brands to thrive in this volatile landscape. To keep pace, brands need to move beyond demographics and focus more than ever on psychographics. This is according to Virginia Alvarez, Head […]